What to do when a customer enters your store?
Posted: Wed Jan 22, 2025 9:12 am
Dozens, hundreds, sometimes thousands of them come in every day. Some are just looking around, some know exactly what they're here for, while others need more information to make a purchasing decision. These are, of course, our dear customers. Regardless of the type of goods your store offers, behind every person who walks through its doors lies a story – an unsatisfied need to buy that's just waiting for the hands of a skilled salesperson to "grab" it. An opportunity that most people leave to chance, their current mood, inattention, old habits, or some other factor. It's also an opportunity that few actually know how to take full advantage of.
First impression in the store
It is often said that we only get one chance to make a first impression. In practice, this is not so far from the truth. It is commonly said that an impression of someone is formed within the first seven seconds of kazakhstan whatsapp data communicating with that person. However, psychologists have discovered that we form our first conclusions about someone much earlier than that. To be precise, it only takes a fraction of a second to make a judgment about a person.
The influence of first impressions on us is very strong, and most often unconscious. In the first few moments of communication with someone, we are able to conclude almost everything about that person: whether they are competent in what they do, what kind of manager they are, how they treat their colleagues, whether they are a good parent, and whether it is possible to establish any communication with them. And to make matters worse, based on that first impression, we decide how and in what way we will continue to behave towards that person, whether we trust them at all, and whether we want to cooperate with them further.
Unfortunately (or fortunately), store clerks are not immune to making a first impression on their customers either – it’s something that simply happens every time a customer walks into a store. However, what they fail to realize is that by making a bad first impression, they may be missing out on a great sale. A small oversight, carelessness, or lack of focus on the part of the salesperson can often result in customers walking out of the store empty-handed, when they could have been carrying their latest product. Store clerks are like sand in your hand – if you don’t squeeze it hard enough, it will just slip through your fingers.
How do we usually address customers?
When you walk into a store, what is the first thing salespeople say to you? Are they phrases like “Hello?” and “How can I help you?”, or do they opt for some other choice of words? Is it a phrase they use to genuinely get to know the customer who has just entered their store, establish a relationship with them, and explore their needs, or is it something they just blurt out automatically and out of habit? Think about the answer you would give to this question.
First impression in the store
It is often said that we only get one chance to make a first impression. In practice, this is not so far from the truth. It is commonly said that an impression of someone is formed within the first seven seconds of kazakhstan whatsapp data communicating with that person. However, psychologists have discovered that we form our first conclusions about someone much earlier than that. To be precise, it only takes a fraction of a second to make a judgment about a person.
The influence of first impressions on us is very strong, and most often unconscious. In the first few moments of communication with someone, we are able to conclude almost everything about that person: whether they are competent in what they do, what kind of manager they are, how they treat their colleagues, whether they are a good parent, and whether it is possible to establish any communication with them. And to make matters worse, based on that first impression, we decide how and in what way we will continue to behave towards that person, whether we trust them at all, and whether we want to cooperate with them further.
Unfortunately (or fortunately), store clerks are not immune to making a first impression on their customers either – it’s something that simply happens every time a customer walks into a store. However, what they fail to realize is that by making a bad first impression, they may be missing out on a great sale. A small oversight, carelessness, or lack of focus on the part of the salesperson can often result in customers walking out of the store empty-handed, when they could have been carrying their latest product. Store clerks are like sand in your hand – if you don’t squeeze it hard enough, it will just slip through your fingers.
How do we usually address customers?
When you walk into a store, what is the first thing salespeople say to you? Are they phrases like “Hello?” and “How can I help you?”, or do they opt for some other choice of words? Is it a phrase they use to genuinely get to know the customer who has just entered their store, establish a relationship with them, and explore their needs, or is it something they just blurt out automatically and out of habit? Think about the answer you would give to this question.