the purchase history
Posted: Sun Dec 22, 2024 8:29 am
user behavior on the website,
interests,
purchase history,
email address activity,
activities recorded in the CRM.
Emails are, basically, the most used channel to communicate with your customers or leads. So it is necessary, first of all, to adopt a lead generation strategy that allows you to get hold of this fundamental information. Through a combined analysis of all the recorded data you will then be able to discover malaysia phone number example activities and interests, comparing them with and other information entered in the CRM. From here it will then be possible to create predictive marketing strategies based on concrete data, no longer on simple intuitions.
Why is data-driven marketing so important?
Data-driven marketing is important for any business , as it allows you to create personalized experiences for each customer, create relevant messages and reduce acquisition costs.
Let's think, for example, of the Spotify platform . Based on the playlists listened to, it is able to suggest new artists and playlists that may be in line with the tastes of its users. Or, again, Amazon : based on the purchase history and the types of products inserted in the cart, or in a wish list, it shows users other items that could potentially be of interest to them.
interests,
purchase history,
email address activity,
activities recorded in the CRM.
Emails are, basically, the most used channel to communicate with your customers or leads. So it is necessary, first of all, to adopt a lead generation strategy that allows you to get hold of this fundamental information. Through a combined analysis of all the recorded data you will then be able to discover malaysia phone number example activities and interests, comparing them with and other information entered in the CRM. From here it will then be possible to create predictive marketing strategies based on concrete data, no longer on simple intuitions.
Why is data-driven marketing so important?
Data-driven marketing is important for any business , as it allows you to create personalized experiences for each customer, create relevant messages and reduce acquisition costs.
Let's think, for example, of the Spotify platform . Based on the playlists listened to, it is able to suggest new artists and playlists that may be in line with the tastes of its users. Or, again, Amazon : based on the purchase history and the types of products inserted in the cart, or in a wish list, it shows users other items that could potentially be of interest to them.