By demographic principle
Posted: Wed Jan 22, 2025 9:23 am
The beauty industry provides very clear examples of customer segmentation based on demographics. If earlier, during the Soviet era, the entire population of a district, or even a small town, would get their hair cut in a single hairdressing salon, today the situation is the opposite: the market is so oversaturated that not all beauty industry enterprises manage to win a place for themselves in it. The most far-sighted businessmen have realized that they should not spread themselves thinly across the entire potential clientele, but focus on the needs of one demographic group.
This led to the emergence of barbershops qatar mobile phone numbers database aimed exclusively at men; children's hairdressing salons, where all the equipment and interior design correspond to the tastes and needs of young clients; beauty salons for women, where a wide range of personal care services are offered (by the way, this type of establishment turned out to be very profitable).
Segmentation of the customer base by demographics
The demographic criteria are obvious. These are:
floor;
age;
marital status;
average income;
education;
employment;
direction of activity;
religion;
nationality.
Psychographic direction of segmentation
This is a grouping of consumers based on their lifestyle, habits, hobbies, values (and most importantly, their needs). It is complementary to the first two areas of customer segmentation. It is difficult to measure such ephemeral matters as feelings, intentions and experiences, so this segmentation remains the most complex and subjective.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
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Behavioral direction of segmentation
Here, the criteria are buyer motivation, their loyalty to the company or brand, and their willingness to make a purchase. This is the most effective way of segmentation: all indicators are easily measurable. It is used in conjunction with other methods.
Behavioral segmentation is carried out on the basis of:
circumstances of product use (under what conditions the client thinks about purchasing, how he uses the purchased product);
benefits (what benefit does the consumer derive from the product/service or expect to receive from it);
activity of use (clients are classified as active, weak and moderate);
degree of commitment to a brand (company, product brand), loyalty;
status (the consumer can be potential, then move into the category of newcomers, regulars, and sometimes ends up in the segment of former clients);
degree of readiness to purchase (the client can be informed and unaware, interested and disinterested).
This led to the emergence of barbershops qatar mobile phone numbers database aimed exclusively at men; children's hairdressing salons, where all the equipment and interior design correspond to the tastes and needs of young clients; beauty salons for women, where a wide range of personal care services are offered (by the way, this type of establishment turned out to be very profitable).
Segmentation of the customer base by demographics
The demographic criteria are obvious. These are:
floor;
age;
marital status;
average income;
education;
employment;
direction of activity;
religion;
nationality.
Psychographic direction of segmentation
This is a grouping of consumers based on their lifestyle, habits, hobbies, values (and most importantly, their needs). It is complementary to the first two areas of customer segmentation. It is difficult to measure such ephemeral matters as feelings, intentions and experiences, so this segmentation remains the most complex and subjective.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153346
Behavioral direction of segmentation
Here, the criteria are buyer motivation, their loyalty to the company or brand, and their willingness to make a purchase. This is the most effective way of segmentation: all indicators are easily measurable. It is used in conjunction with other methods.
Behavioral segmentation is carried out on the basis of:
circumstances of product use (under what conditions the client thinks about purchasing, how he uses the purchased product);
benefits (what benefit does the consumer derive from the product/service or expect to receive from it);
activity of use (clients are classified as active, weak and moderate);
degree of commitment to a brand (company, product brand), loyalty;
status (the consumer can be potential, then move into the category of newcomers, regulars, and sometimes ends up in the segment of former clients);
degree of readiness to purchase (the client can be informed and unaware, interested and disinterested).