Examples of fundraising
Posted: Wed Jan 22, 2025 9:27 am
Examples of successful use of fundraising demonstrate that even a seemingly crazy idea can bring good results. Let's consider how this tool works in different countries of the world.
Fundraising in Spain
Leading designers decided to use the handwriting of homeless people as a basis for creating fonts, which were then purchased by many companies. Such a font costs a business about 300 euros, and an individual - €20.
Part of the profits was used the usage of facebook database to improve the living conditions of those whose handwriting formed the basis of the development.
Fundraising in Russia
One of the most large-scale examples of its use in our country is the campaign "Red Nose - Kind Heart". It was carried out by the charity foundation "Life Line" and always caused a great public resonance. The campaign has two goals: to give a chance to children with heart defects and to explain that helping others is important and quite simple.
Get clients from the site every month
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The name of the event refers to the image of a clown with a red nose, since for each person it is associated with laughter, kindness, and celebration. By choosing this symbol, the organizers were able to shift the emphasis from pity to faith in the good.
To contribute to the fundraising, you just had to buy a clown attribute. The project was supported by large businesses, for example, the Svyaznoy company - it began selling red noses in its retail outlets, allowing it to cover almost all of Russia. Exhibitions and competitions were timed to coincide with the campaign, and famous people actively participated in it. The media did not ignore the project either. A website was created so that people could follow the movement of the funds raised.
The campaign was held every year for three months for three years, and allowed us to raise more than eight million rubles and save more than fifty children.
Fundraising in America
One of the most memorable fundraising examples is the Ice Bucket Challenge, which quickly spread around the world thanks to social networks, media, and other resources. Influential businessmen, politicians, and other famous people, such as singers, actors, computer geniuses, and football players, poured a bucket of ice water on themselves and challenged others to do the same. All this was recorded on video. If a person could repeat the trick, he or she donated $10, otherwise the amount increased to $100.
Although the activity may seem completely frivolous, the challenge raised $16 million for the foundation. The campaign was held to draw attention to the rare disease and raise money for the ALS Association. They were needed to conduct research and find ways to cure the disease.
Fundraising can bring good results. The main thing is that the idea is thought out and properly organized, and the technologies and tools described above are used. Then the efforts of fundraising fund employees will not be in vain.
Fundraising in Spain
Leading designers decided to use the handwriting of homeless people as a basis for creating fonts, which were then purchased by many companies. Such a font costs a business about 300 euros, and an individual - €20.
Part of the profits was used the usage of facebook database to improve the living conditions of those whose handwriting formed the basis of the development.
Fundraising in Russia
One of the most large-scale examples of its use in our country is the campaign "Red Nose - Kind Heart". It was carried out by the charity foundation "Life Line" and always caused a great public resonance. The campaign has two goals: to give a chance to children with heart defects and to explain that helping others is important and quite simple.
Get clients from the site every month
In a guaranteed volume
Read more
The name of the event refers to the image of a clown with a red nose, since for each person it is associated with laughter, kindness, and celebration. By choosing this symbol, the organizers were able to shift the emphasis from pity to faith in the good.
To contribute to the fundraising, you just had to buy a clown attribute. The project was supported by large businesses, for example, the Svyaznoy company - it began selling red noses in its retail outlets, allowing it to cover almost all of Russia. Exhibitions and competitions were timed to coincide with the campaign, and famous people actively participated in it. The media did not ignore the project either. A website was created so that people could follow the movement of the funds raised.
The campaign was held every year for three months for three years, and allowed us to raise more than eight million rubles and save more than fifty children.
Fundraising in America
One of the most memorable fundraising examples is the Ice Bucket Challenge, which quickly spread around the world thanks to social networks, media, and other resources. Influential businessmen, politicians, and other famous people, such as singers, actors, computer geniuses, and football players, poured a bucket of ice water on themselves and challenged others to do the same. All this was recorded on video. If a person could repeat the trick, he or she donated $10, otherwise the amount increased to $100.
Although the activity may seem completely frivolous, the challenge raised $16 million for the foundation. The campaign was held to draw attention to the rare disease and raise money for the ALS Association. They were needed to conduct research and find ways to cure the disease.
Fundraising can bring good results. The main thing is that the idea is thought out and properly organized, and the technologies and tools described above are used. Then the efforts of fundraising fund employees will not be in vain.