10 Ways to Boost Your Audience Engagement

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As you well know by now, having an engaged audience is no easy task. You might be able to pay for a lot of traffic to your website or social media pages, but getting those users to stick around and engage with you is a whole other ball game. Both are important, but strategies for each are pretty different.

We’ve recently discussed some awesome tools for boosting website traffic, as well as specific strategies for increasing blog traffic. Read up on those if you are currently concerned with website traffic specifically. Today we are talking all about audience engagement. That may mean getting them to sign up for an email newsletter, encouraging them to make a purchase with you, sharing your blog on social media, or even liking and commenting on your social media posts.

Audience engagement has become a really important aspect of digital marketing. Especially with the rise of social media, it is no longer enough to put out a message and see what happens. Instead, you need an audience that is engaging with you, your platforms, and most importantly, your products or services.

So, what can you (or should you) be doing? Here are 10 ways to engage your audience and boost engagement. No matter what industry you are in, or if you are a B2C or B2B business, these strategies can work for you and your brand.

1. Invest time and energy into social listening
One of the best ways to boost audience engagement is to insert yourself into places germany telemarketing data where your audience already is engaging. And where does that tend to be? Social media of course. We’ll mention social media a few times in this article (it’s incredibly important, there’s no denying that), but all other instances involve actual content on social.

With social listening, the goal is to find existing conversations about your brand (or even just your industry). To help boost engagement take that one step further and join the conversation!

social listening Ways to Engage Your Audience and Boost Engagement
Image credit(s): Social Media Today


Starbucks, for example, does a great job responding to comments and chatting with customers. The point here is not to be salesy or push any type of business goals. Just engage with your audience! Sometimes it really is that simple.

It’s important here to develop a strong brand voice and stick with it whenever engaging with your audience. Is your brand focused on positivity? Do you rely on humor, and if so, what type of humor? Having a consistent tone in your messaging (even when it comes to things like social media interactions) is incredibly important. In fact, 80% of people choose to follow a brand on social media based on things like content and interactions and if they feel authentic.

Figure out where you audience spends most of its time and spend some time there yourself! Whether that is Twitter, Instagram, Facebook, or Reddit, be there as well and engage meaningfully. Your audience will notice.

2. Keep them on-site longer through smart recommendations
It’s important to also focus on audience engagement on site. For many of us, content marketing is a major part of our digital marketing strategy. Content can help you with so many things- from providing valuable content for social media, to improving your SEO, to helping boost email lists.
In fact, content marketing typically results in 55% more traffic for your website, as well as 5 times more leads. One way to further boost the effectiveness of your content is to make smart recommendations about additional content of yours that a reader should click (or tap) on next.