Time of operation
Posted: Wed Jan 22, 2025 9:31 am
How are we going to distribute our product?
The plaza, also known as the point of sale or distribution, is the process used to get the product or service to our customers .
This is a key point that will significantly influence our profit margin and consumer satisfaction.
There are multiple variables that need to be thoroughly analyzed:
Storage.
Transport.
Shipping cost.
Channels that I should use most: direct sales, distributors, online stores, etc.
Promotion: the many ways to make it known
This last point refers to the strategies that will be used to disseminate the product or service.
It includes all those media, channels and techniques that will make our product known.
Due to the many possibilities that the web offers us, the possibilities of carrying out a good promotion are many.
They are also affordable for any budget and very different in concept and philosophy. You just need to find the ideal one for you.
Nowadays, we cannot just rely on traditional (outbound) media, which includes billboards or radio or television ads.
We must add inbound marketing strategies , which are much oman whatsapp number database more friendly and less intrusive, since they are based on well-argued content and developed based on potential customers.
In any case, it is necessary to evaluate all the possibilities and, finally, select the best way to reach our target audience , based on aspects such as: age, population, sex, needs and habits. It is usually a combination of several techniques.
It is important to understand that, although very important, the marketing mix is only a model to better classify marketing activities, but it can never limit them.
Because today, with various technological advances, mainly the Internet, there are several scenarios in which the 4Ps of marketing no longer fit perfectly.
A good marketer must understand how they work in order to extract their principles and apply them to other scenarios .
The plaza, also known as the point of sale or distribution, is the process used to get the product or service to our customers .
This is a key point that will significantly influence our profit margin and consumer satisfaction.
There are multiple variables that need to be thoroughly analyzed:
Storage.
Transport.
Shipping cost.
Channels that I should use most: direct sales, distributors, online stores, etc.
Promotion: the many ways to make it known
This last point refers to the strategies that will be used to disseminate the product or service.
It includes all those media, channels and techniques that will make our product known.
Due to the many possibilities that the web offers us, the possibilities of carrying out a good promotion are many.
They are also affordable for any budget and very different in concept and philosophy. You just need to find the ideal one for you.
Nowadays, we cannot just rely on traditional (outbound) media, which includes billboards or radio or television ads.
We must add inbound marketing strategies , which are much oman whatsapp number database more friendly and less intrusive, since they are based on well-argued content and developed based on potential customers.
In any case, it is necessary to evaluate all the possibilities and, finally, select the best way to reach our target audience , based on aspects such as: age, population, sex, needs and habits. It is usually a combination of several techniques.
It is important to understand that, although very important, the marketing mix is only a model to better classify marketing activities, but it can never limit them.
Because today, with various technological advances, mainly the Internet, there are several scenarios in which the 4Ps of marketing no longer fit perfectly.
A good marketer must understand how they work in order to extract their principles and apply them to other scenarios .