5 New Inbound Marketing Techniques to Generate More Leads
Posted: Wed Jan 22, 2025 9:37 am
If you find yourself struggling to generate quality leads, know that you aren’t alone. Many marketers grapple with regularly introducing quality leads into their sales funnel that can then be effectively nurtured towards conversion. It’s a difficult job, but not an impossible one.
Inbound marketing has become the favorite path for those looking to generate new leads. While traditional (or outbound) marketing focuses on sending a broad message out, inbound flips the script and focuses on pulling leads in. Think blog posts and social media instead of mailers and billboards.
Just because you decide to adopt an inbound marketing strategy doesn’t mean you will be successful. In fact, the overwhelming majority of marketers today are engaging in inbound marketing whether they realize it or not. You probably are as well! And that’s great. If you aren’t happy with your results, don’t give up just yet. By making some tweaks to your strategy and incorporating some new techniques, you can expect a nice boost in leads.
If you are looking to really get serious, here are 5 new inbound marketing techniques to generate more leads.
1. Focus on your referral program
referral marketing Inbound Marketing Techniques to Generate More Leads
Image credit(s): The Creative Momentum
Referral programs are an excellent way to generate quality leads. If you check out the chart above you will see that 33% of marketers rated leads generated via referral as very high quality. Another 26% list referral leads as high quality- meaning nearly 60% of marketers agree that these types of leads are some of the best.
With that info alone you should at least be interested in implementing a referral program. These programs work incredibly well because they harness the power of your existing customer base and allow you to generate some quality social south africa telemarketing data proof/word of mouth marketing. Over 80% of consumers agree that a recommendation or referral from a friend makes them more likely to purchase.
By crafting a referral program that rewards both the existing customer and the new customer, you are sure to jump start your lead generation. This is one of the best inbound marketing techniques to take advantage of, so make sure you aren’t missing out.
2. Get on board with influencer marketing
These days, you can’t go very long without hearing someone talk about influencer marketing. If you have been hesitant to get on board, we recommend you reconsider. Nearly 90% of marketers list their influencer marketing ROI as either comparable to or better than other marketing initiatives they engage in.
Influencer marketing has become one of the best options for brands looking to reach a new audience and draw in tons of new, quality leads. The key here is connecting with the right influencers and having them share the right content. Clearly, the influencer needs to be present in your same industry so that their audience is similar to yours. The trickier part is determining what type of content to have them share.
influencer marketing Inbound Marketing Techniques to Generate More Leads
Image credit(s): Oberlo
There are numerous types of influencer marketing campaigns you could engage in. You’ve probably come into contact with most, if not all, of these at some point while on social media. Some of the main types of influencer posts are sponsored posts, review posts, takeover posts (that take place on your own social platforms), and giveaways.
Above is an example of a review type of influencer post, which we happen to think is best. A simple sponsored post is not likely to give a user enough information to convince them to check out your brand. An engaging review (preferably video) gives more detailed information and a more immersive look at your product or service. It is a great way to introduce your brand to a new audience.
There’s a reason ‘unboxing’ videos are so popular these days- it’s because they are so effective! Brands love them because they show off their products in more detail than any regular post could, and consumers love them because they get a better idea about new products before committing to buy. What’s not to love?
Inbound marketing has become the favorite path for those looking to generate new leads. While traditional (or outbound) marketing focuses on sending a broad message out, inbound flips the script and focuses on pulling leads in. Think blog posts and social media instead of mailers and billboards.
Just because you decide to adopt an inbound marketing strategy doesn’t mean you will be successful. In fact, the overwhelming majority of marketers today are engaging in inbound marketing whether they realize it or not. You probably are as well! And that’s great. If you aren’t happy with your results, don’t give up just yet. By making some tweaks to your strategy and incorporating some new techniques, you can expect a nice boost in leads.
If you are looking to really get serious, here are 5 new inbound marketing techniques to generate more leads.
1. Focus on your referral program
referral marketing Inbound Marketing Techniques to Generate More Leads
Image credit(s): The Creative Momentum
Referral programs are an excellent way to generate quality leads. If you check out the chart above you will see that 33% of marketers rated leads generated via referral as very high quality. Another 26% list referral leads as high quality- meaning nearly 60% of marketers agree that these types of leads are some of the best.
With that info alone you should at least be interested in implementing a referral program. These programs work incredibly well because they harness the power of your existing customer base and allow you to generate some quality social south africa telemarketing data proof/word of mouth marketing. Over 80% of consumers agree that a recommendation or referral from a friend makes them more likely to purchase.
By crafting a referral program that rewards both the existing customer and the new customer, you are sure to jump start your lead generation. This is one of the best inbound marketing techniques to take advantage of, so make sure you aren’t missing out.
2. Get on board with influencer marketing
These days, you can’t go very long without hearing someone talk about influencer marketing. If you have been hesitant to get on board, we recommend you reconsider. Nearly 90% of marketers list their influencer marketing ROI as either comparable to or better than other marketing initiatives they engage in.
Influencer marketing has become one of the best options for brands looking to reach a new audience and draw in tons of new, quality leads. The key here is connecting with the right influencers and having them share the right content. Clearly, the influencer needs to be present in your same industry so that their audience is similar to yours. The trickier part is determining what type of content to have them share.
influencer marketing Inbound Marketing Techniques to Generate More Leads
Image credit(s): Oberlo
There are numerous types of influencer marketing campaigns you could engage in. You’ve probably come into contact with most, if not all, of these at some point while on social media. Some of the main types of influencer posts are sponsored posts, review posts, takeover posts (that take place on your own social platforms), and giveaways.
Above is an example of a review type of influencer post, which we happen to think is best. A simple sponsored post is not likely to give a user enough information to convince them to check out your brand. An engaging review (preferably video) gives more detailed information and a more immersive look at your product or service. It is a great way to introduce your brand to a new audience.
There’s a reason ‘unboxing’ videos are so popular these days- it’s because they are so effective! Brands love them because they show off their products in more detail than any regular post could, and consumers love them because they get a better idea about new products before committing to buy. What’s not to love?