How to Boost Traffic to Your Blog

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If you run a blog, you know the one thing that you need is traffic. Even if you run a blog as part of your ecommerce store, you still need traffic in order to justify taking the time to create the content for it. If you run a standalone blog, you really need traffic in order to keep the lights on.

If you’ve got a blog and are struggling to get the traffic that you need, you aren’t alone. Did you know that only 50% of blog posts get more than 8 shares? Meaning, the other 50% gets less than 8 shares. Those aren’t great numbers, but one way you can start to turn things around is by getting increased traffic to your blog. The more people that see your content, the more chances you have that they will engage with it.

Quick side note- if you are trying to boost traffic to your blog and it contains less than stellar content, you’re not going to have much success. Quality content is the best foundation you can give your blog. Here are some great tips from industry experts to check out. However, just having great content isn’t the full recipe for success. There’s a lot more you need to do, especially today, to get solid traffic to your blog.

Today we’ll be talking specifically about boosting your traffic. Here are our best tips on how to get your numbers moving in the right direction.

Interact in Your Specific Industry Community
One of the benefits or side effects of running a great blog is that over time you can come to be viewed as a thought leader in your industry. However, you don’t get there by communicating in one direction only. Blog posts should regularly be going out, but you should also take the time to engage with your community. This involves reading other content and meaningfully commenting and engaging with other bloggers and readers.

Instagram Boost Traffic to Your Blog
Image credit(s): Instagram


Take your conversations off of your blog and the blogs of other people and take it to social media as well. This is clearly one of the best areas to reach out and engage with people, and it can result in some serious increased exposure and traffic.

The above example shows how popular blogger Sandy (who blogs over at sandyalamode.com) engages estonia telemarketing data with her audience. The image is one she posted, and if you take a look to the right you’ll see all sorts of comments from her that are replies to comments from her audience. This is exactly what readers like to see! Take the time to engage with people, it will really pay off.

You can’t expect people to instantly love your blog and your content right off the bat. There is far too much competition for that, and people are looking to develop connections with bloggers rather than just reading their content. Take the time to build up these relationships and you’ll slowly and steadily build a large, engaged audience.

Pro tip: By talking with other bloggers you also open yourself up to possible guest post or social media shoutout opportunities, which are two other great ways that you can boost your blog traffic.

Nail Your SEO
Google snippet Boost Traffic to Your Blog

You absolutely need to nail your SEO in order to have a chance at ranking high enough on search engine results pages so that your audience can actually find you. Ranking higher on search engines is one of the best ways to gain increased organic traffic to your blog. To begin with, do some serious keyword research in order to come up with a solid list of terms you actually have a chance of ranking for. Keep in mind the value of long-tail keywords which have lower overall traffic, but higher relevancy and the potential for more targeted traffic.

Once you’ve got your list of keywords, you can start crafting content that focuses on those keywords. Don’t engage in keyword stuffing, but make sure the keyword is logically placed throughout the blog post. Also make sure your keyword is places like your headlines, URL, meta description, and alt tags.

Ensuring your snippet on results pages looks good is also something really important. Take the example above- it came up when doing a quick Google search for blog SEO. It wasn’t the first article on the page, though it was towards the top. The clean title, relevant URL, and short description all convinced me that it was the right piece of content I should click on.

Make sure that you are also taking the time to optimize your blog post and snippets so that they are appealing to users on search. People will always have numerous options to choose from when Googling something, and this is one way that you can entice them to click your link instead of someone else’s.