How to Leverage Marketing Automation in 2019

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With the new year comes a new chance to improve your marketing strategy. Have you taken a look at your analytics from 2018 and come up with some ideas for improvement? Or, perhaps you have hit a bit of a standstill and aren’t really sure what the next step is? That’s okay too!

A major area of improvement for most brands comes in the form of marketing automation. By no means a new trend in marketing, rather it is one that marketers are increasingly coming to see as a need for their business, rather than just a want.

The last few years has seen an incredible rise in marketing automation. In fact, research shows that spending on marketing automation should rise to $25.1 billion by 2023. If you aren’t on board yet, it’s understandable. Most see the value of marketing automation, but feel that they lack the skills to really put it into practice.

Thankfully, getting started isn’t as difficult as it seems. There are plenty of ways to leverage marketing automation for the benefit of your business. From gathering leads, to distributing content, retargeting, and more, let’s see how you saudi arabia telemarketing data can best make marketing automation work for you.

Lead Management
We all know the value of leads, but we also all know how difficult (and time consuming) it can be to properly label them. Leads come to your business from a variety of places, have different buyer personas, and are at different phases of the buyer’s journey.

To really master your lead management you need a way to effectively determine which leads are qualified or not, and which group they belong in so that they can be properly nurtured. Lead automation software can save your business tons of time, while also helping improve your overall effectiveness. Tools like Velocify rely on smart automation to help sort your leads and score them as well.

lead scoring, Marketing Automation
Image credit(s): Marketing Optimizer


Lead scoring is a major game changer when it comes to your marketing. Instead of assuming that all of your leads are both qualified and ready to buy, lead scoring helps to get a better understanding of each lead. Automated lead scoring takes numerous factors into account (such as demographics, social media interactions, or previous interactions with your business) in order to provide a more accurate analysis of your leads.

With a better picture of who your leads are, you can then start to target them with appropriate content based on where they are in your sales funnel. By automating this process you have more time to focus on creating that quality content that will engage your leads and move them down your sales funnel.

Email Marketing
Email marketing is an effective way to engage your audience, but each year it becomes more important to nail it. Not only are inboxes crowded with messages, plenty of brands are simply doing a better job at providing relevant, personalized messages that people actually engage with.

If you aren’t doing the same, your audience is sure to hit ‘unsubscribe’ quickly. Email marketing automation, however, can save you time and help you send the right messages to the right people.