5 Retargeting Strategies That Actually Work [With Examples]

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You’ve heard a lot about it before, we’ve discussed it in detail in the past, but do you actually have a solid grip on retargeting? When done correctly, it is one of the most effective ways to market to people who already have some level of interest and knowledge of your brand. Maybe they have visited your website, checked out your social media, or subscribed to a newsletter. Perhaps they have even added items to their cart.

All of that sounds great, right? And it is. But if these people leave without converting, what are you left with? Not much. While it is unrealistic to believe that 100% of your visitors will turn into customers, it is true that you can recapture a lot of potential buyers and turn them into actual buyers.

Retargeting Strategies
The standard retargeting flow. Image credit(s): Parachute Digital Marketing.


Instead of discussing various types of retargeting, we want to discuss strategies that will make those retargeting efforts successful. You know you can retarget on websites, social media, and via web push (just to name a few), but how do you do it well? That is what we are here to answer.

Here are 5 retargeting strategies that actually work, along with solid examples you can apply to your own brand and marketing efforts.

1. Retargeting Specific URL Visits
Sure, you can broadly retarget all of your audience. That may be the easy way to get started with retargeting, but more than likely, it isn’t going to result in a big boost in conversions. Instead, one of the best retargeting strategies is to retarget a specific URL at your website.

By doing so, you are getting a more narrow selection of users who you can retarget with a message that is more relevant. Increased relevancy equals a greater chance that the person targeted will actually click your ad.

For example, if you run a blog as part of your website, you might retarget users who land on a specific blog post of yours. The content of the blog post gives you a major clue about what those users are specifically kazakhstan telemarketing data interested in. If you wrote a blog post about affordable sports cars, retarget those readers with an ad featuring an affordable sports car.

Retargeting Strategies
Showing an ad like this to users who have shown interest in this type of car will result in much better results. Image credit(s): Wishpond.


Apply this idea to your business by selecting certain pages that feature a more narrow type of content. Retarget users who visit that specific URL with an ad that relates to that content.

2. Segment your Visitors
Similar to the previous strategy, segmenting your visitors is another way to improve the effectiveness of your retargeting efforts. Think back to the last website you visited- were you ready to make a purchase? Maybe you were, maybe you weren’t. That is true for all of your site visitors as well.

Your audience isn’t going to be ready to buy from you right off the bat (or at least, most users won’t be). Instead, they go through what many marketers refer to as the buyer’s journey. You have a very different mindset at the beginning of the journey than you do at the end. Visitors that are just finding your website for the first time aren’t going to respond well to ads pushing your products. On the other hand, you don’t need to waste your time with awareness ads for visitors who have purchased with you before.

Retargeting Strategies
The basic buyer’s journey. Image credit(s): trellis.co


Instead, you should segment users according to where they are in the buyer’s journey. Understand what a user is looking for at each phase and build your retargeting campaigns accordingly (hint: read our guide for more help on understanding each phase).

Take someone who has visited your site many times and has in fact added items to their shopping cart. They have moved through the awareness and consideration phases and are ready to make a decision. You want that decision to be you!

Retarget users who are in this phase with an ad that shows products they are interested in. The more personalized, the better. You can get this done with dynamic product ads on social media, web retargeting, or via a web push notification.