Cristiano Ronaldo, the Perfect Example of Personal Branding
Posted: Wed Jan 22, 2025 10:08 am
There is no doubt that the Portuguese star Cristiano Ronaldo Dos Santos Aveiro, or as many know him "El Bicho", is one of the greatest footballers in the history of sport, which is mainly highlighted by his 5 Ballon d'Ors and a wide variety of individual and collective awards achieved for his performances on the field of play, but it is worth mentioning that the footballer is not only a professional on the field of play, but also in Personal Branding .
Applying Personal Branding
Personal Branding is based on a visible, strong and honest construction to always show the best of oneself and in such a way allowing others to tell everything that is sometimes not seen with the naked eye, and this is exactly what the Portuguese does on his social networks, in which he shows his life in sports, family, entrepreneurship and much more.
The social network where she most shows this transparency belarus whatsapp lead about who she is and what she does with her life is on Instagram, where on February 6, 2022, she became the first person to reach 400 million followers, an impressive growth compared to the 237 million she had a year ago.
His account of 3,252 posts, which have an average of 10 million 'likes' for each one, have made him the second account with the most followers in the world on this social network, only below his own Instagram account, which has 469 million followers. Will El Bicho have the ability to surpass this number one day?
Some additional Personal Branding tips that are sure to be identified on Cristiano Ronaldo's social media are the following:
Knowing and defining your style
Defining your audience
Put effort into the content
Create the publishing strategy
Use the right content for each different social network
Christian Effect
Now, let us mention the “Christian Effect”, actions off the field related in some way to this figure, which stand out as follows:
In July 2018 he signed for the Italian club Juventus and in two days the club gained 6 million followers on Twitter, 500 thousand new followers on Facebook and another striking fact is that most of the team's Instagram posts get around 400,000 likes, while all those that had to do with the Portuguese easily exceed millions of likes. (Castellanos, 2018)
Jeep and Adidas, Juventus' main sponsors, modified their sponsorship contracts offering double the previous amount when the player's signing was announced, with Jeep offering up to 42 million euros per season and Adidas 51 million euros per season.
In 2021, his return to Manchester United, the team where he began to impress the world, brought more than 1 million likes on Twitter on the post of his transfer announcement and in just 24 hours later, 300 thousand shirts with his player number were sold. Instagram grew 4.77%, 414 thousand new fans on Facebook and 73 million new followers. (Fabian, 2021)
July 14, 2021, at a press conference prior to Portugal's debut in the European Cup, a gesture of just 20 seconds, in which he simply says "water yes, Coca Cola no", and removing the Coca-Cola bottle from the cameras, causes the company to lose 4 billion dollars of stock market value. (Portafolio, 2021)
In an article by El Mundo (2022) it was announced that Madeira Island has been chosen as the 'Best Island in Europe' in the years 2013, 2014, and 2016 to 2021, and also as the 'Best Island Destination in the World' from 2015 to 2021. According to the study of the Center for Studies of Geography and Territorial Planning of the Faculty of Arts of the Portuguese university, it identified that Cristiano Ronaldo greatly influences personal and social attitudes, reactions and behaviors that have a positive impact on tourism, which are mainly due to his social networks as a form of support for marketing campaigns and the high potential of the relationship between influencers and promotion of tourist destinations.
Let's talk about money
Many numbers, followers, and likes have already been mentioned, but now the question you must be asking yourself when reading this article, how much does Cristiano Ronaldo earn with a post? Well, according to studies by a company specialized in social networks, Hopper HQ (2021), it was estimated that each sponsored post on Instagram earned him 1.6 million dollars on average.
Also according to a German media outlet known as “Der Spiegel” (2020), he revealed what he earns from marketing activities per year with Nike, his main sponsor, which is 16.2 million euros annually for a period of ten years,
Are you a solitary figure in your Personal Branding?
This player is the figure of all this, but due to his dedication to training, matches, travel, family, etc., he does not have time to efficiently control his social networks personally, he has a Community Manager who works in the shadows.
The mastermind controlling her 400 million Instagram followers and the rest of her social media accounts is 30-year-old Marisa Mendes, daughter of Cristiano Ronaldo's agent Jorge Mendes. Her main task is choosing the right photos, what times to post, post suggestions, text creation, and much more.
Applying Personal Branding
Personal Branding is based on a visible, strong and honest construction to always show the best of oneself and in such a way allowing others to tell everything that is sometimes not seen with the naked eye, and this is exactly what the Portuguese does on his social networks, in which he shows his life in sports, family, entrepreneurship and much more.
The social network where she most shows this transparency belarus whatsapp lead about who she is and what she does with her life is on Instagram, where on February 6, 2022, she became the first person to reach 400 million followers, an impressive growth compared to the 237 million she had a year ago.
His account of 3,252 posts, which have an average of 10 million 'likes' for each one, have made him the second account with the most followers in the world on this social network, only below his own Instagram account, which has 469 million followers. Will El Bicho have the ability to surpass this number one day?
Some additional Personal Branding tips that are sure to be identified on Cristiano Ronaldo's social media are the following:
Knowing and defining your style
Defining your audience
Put effort into the content
Create the publishing strategy
Use the right content for each different social network
Christian Effect
Now, let us mention the “Christian Effect”, actions off the field related in some way to this figure, which stand out as follows:
In July 2018 he signed for the Italian club Juventus and in two days the club gained 6 million followers on Twitter, 500 thousand new followers on Facebook and another striking fact is that most of the team's Instagram posts get around 400,000 likes, while all those that had to do with the Portuguese easily exceed millions of likes. (Castellanos, 2018)
Jeep and Adidas, Juventus' main sponsors, modified their sponsorship contracts offering double the previous amount when the player's signing was announced, with Jeep offering up to 42 million euros per season and Adidas 51 million euros per season.
In 2021, his return to Manchester United, the team where he began to impress the world, brought more than 1 million likes on Twitter on the post of his transfer announcement and in just 24 hours later, 300 thousand shirts with his player number were sold. Instagram grew 4.77%, 414 thousand new fans on Facebook and 73 million new followers. (Fabian, 2021)
July 14, 2021, at a press conference prior to Portugal's debut in the European Cup, a gesture of just 20 seconds, in which he simply says "water yes, Coca Cola no", and removing the Coca-Cola bottle from the cameras, causes the company to lose 4 billion dollars of stock market value. (Portafolio, 2021)
In an article by El Mundo (2022) it was announced that Madeira Island has been chosen as the 'Best Island in Europe' in the years 2013, 2014, and 2016 to 2021, and also as the 'Best Island Destination in the World' from 2015 to 2021. According to the study of the Center for Studies of Geography and Territorial Planning of the Faculty of Arts of the Portuguese university, it identified that Cristiano Ronaldo greatly influences personal and social attitudes, reactions and behaviors that have a positive impact on tourism, which are mainly due to his social networks as a form of support for marketing campaigns and the high potential of the relationship between influencers and promotion of tourist destinations.
Let's talk about money
Many numbers, followers, and likes have already been mentioned, but now the question you must be asking yourself when reading this article, how much does Cristiano Ronaldo earn with a post? Well, according to studies by a company specialized in social networks, Hopper HQ (2021), it was estimated that each sponsored post on Instagram earned him 1.6 million dollars on average.
Also according to a German media outlet known as “Der Spiegel” (2020), he revealed what he earns from marketing activities per year with Nike, his main sponsor, which is 16.2 million euros annually for a period of ten years,
Are you a solitary figure in your Personal Branding?
This player is the figure of all this, but due to his dedication to training, matches, travel, family, etc., he does not have time to efficiently control his social networks personally, he has a Community Manager who works in the shadows.
The mastermind controlling her 400 million Instagram followers and the rest of her social media accounts is 30-year-old Marisa Mendes, daughter of Cristiano Ronaldo's agent Jorge Mendes. Her main task is choosing the right photos, what times to post, post suggestions, text creation, and much more.