Web Push Isn’t Just for Ecommerce Brands (and Here’s Why)

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If you do a quick Google search for web push notifications, you’ll find a lot of information regarding their usage with ecommerce sites. We’ve talked about it too! If you run a Shopify store, utilizing web push is a great way to engage your customers. What about if you don’t run an ecommerce store? Turns out you are in luck too.

At its core, web push is about driving traffic to a given website. With its heightened visibility, it is a great way to engage your audience, remind them who you are, and get them to take action back at your website. Who says ecommerce brands should be the only ones benefitting from this platform? Not us.

Our users come from a variety of backgrounds and industries, and we love seeing how they use Aimtell to help grow their business. To help give you an idea of just how useful web push can be, here are 5 non-ecommerce industries that have a lot to gain from using web push notifications.



Membership Sites
Membership sites have become incredibly popular in recent years. As a user, you sign up to gain access to various premium pieces of content and the chance to interact with other users. As the site owner, you get a steady income stream and a highly engaged user base. Most users will pay a monthly fee to remain a member.

Membership sites exist for just about any industry you can think of, and if your site gives users the ability to interact and exchange messages with other members, you are a great candidate for web push.

Web Push Isn’t Just for Ecommerce
Alert users when they receive a new message


When you get a new text message, do you get an alert? More than likely you do. Message albania telemarketing data alerts are some of the most common push notifications, and with good reason. This only becomes more important when dealing with web push and membership sites.

Chances are, your users are not actively monitoring your website every day checking for new messages. Even if they are, wouldn’t it be much easier if you alerted them when they have a new message? This ensures that no communication goes unread, and even better, drives the user back to your website. Beyond replying to the message, they may take other actions at your site that you want them to.

The success of your membership site lies directly in the hands of your members. If they decide to cancel their membership, that is lost income for you. Web push notifications will help keep your members active and engaged at your site, ensuring they will regularly renew their membership with you.



Gambling and Betting Sites
Web Push Isn’t Just for Ecommerce
BetAmerica, a popular betting site for horse racing, utilizes web push notifications


For those in the gambling and betting industry, you understand how fast things move. Odds change and new races begin all the time- it is a lot to keep up with. Your users are spending their money based on these variables- so it is in your best interest to keep them informed.

If you are looking for the best possible way to engage your audience in real time, you will find that web push is far and above the best way to go. Because these notifications are delivered in real time and work on both desktop and mobile devices, you can be sure that your messages are being seen by your audience, instead of going unnoticed or being buried in a crowded email or text message inbox.

Our advanced segmentation options as well as our triggered notification options ensure that your messages are going to the right people and for the right reasons. Take the above website, for example. BetAmerica covers live races from over 400 tracks. Should you send notifications to everyone about every race that is coming up? No! Instead, segment your audience according to the races they are betting on and send live updates when necessary.

Utilize triggered notifications for specific actions that people take at your website- such as to confirm a bet they have placed, their individual results after a race has ended, updates to odds for a horse they have bet on, and more.