7 facts about landing page conversion

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Typical distribution of traffic by landing pages. Vertically — the share of all search traffic, horizontally — the share of all landing pages

High conversion is important, but it is not the only indicator of a successful landing page. You need high-quality incoming traffic. Do not chase average conversion rates for the market. Analyze the state of your industry and draw conclusions. The chances are equal for everyone, even for small businesses.

Wholesale websites have high conversion find your mobile phone numbers database rates – up to 8%. Customers monitor the market to choose the most advantageous offer, so they make requests on many websites.

For sites that are focused on getting visitors to sign up, conversion rates below 8% are considered low.

The average cost per click in Moscow is 31 rubles, in the regions – 15 rubles. Many niches in the regions are still free.

The conversion rate of landing pages selling services is twice as high as in the retail industry.

Conversion of tourist sites depends on the dollar and euro exchange rate and the time of year. Tours around Russia sell better than foreign ones.

The higher the average bill, the lower the conversion rate into consultation and commercial offer.

The more traffic comes to a page, the lower the conversion rate.

Examples of high converting landing pages
There are landing pages for every taste and color on the Internet. The quality is also different. Who should you focus on? Here are six sites that would definitely be among the top landing pages with high conversion, if there were one.

There are no objective criteria for assessing the effectiveness of landing pages. We know that a landing page works well if visitors, having passed all stages of the sales funnel, become buyers. The more, the better.

But website owners do not disclose information about the conversion of their landing pages. Therefore, subjective criteria are used to analyze landing pages: design, loading time, compliance with some general rules (for example, the presence of a noticeable CTA, offer). But this does not give a clear answer to the question of whether this site has a high conversion. But nothing hurts to try.

Examples of high-converting landing pages in 2018:

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