How to Develop Habits in Clients
Posted: Wed Jan 22, 2025 10:13 am
Investments
The final stage of the hook model involves the consumer investing something in a particular product. This does not necessarily mean monetary investment – the client can share information, photos and videos.
Like the previous phase, investments involve rewarding the client. But this will not happen immediately, but over time. Taking into account the psychological characteristics of people, companies form their attachment to a habit-product, promising bonuses in return in the future.
To develop any habit, a basis is needed, a anhui mobile phone numbers database stimulus to change behavior. And here triggers come to the forefront, capable of taking the form of obvious signs and signals, and also becoming unconscious, not visible externally.
How to Develop Habits in Clients
External triggers
This includes traditional advertising, positive reviews in the press, and viral videos that can attract attention to a product or service.
Embedded triggers
Important at the stage of forming a customer's habits towards a product. However, the decision whether to let constantly visible triggers into their lives remains with the consumer. For example, a company newsletter, an icon on a mobile phone screen or a notification about discounts appears only when the customer wants it.
Internal triggers
They cannot be seen or touched, they do not manifest visually, but are formed in the consumer's brain and act automatically. Internal triggers arise only when a specific product establishes a close connection with a person's thoughts and feelings, and his perception is based on previous experience.
Internal triggers
When a person develops an internal trigger, he will no longer need external calls to use the product. The main task of a marketer is to understand what problem a person wants to get rid of and help him with this.
It is important to remember that the actions that people actually perform and those that they think about are different in essence. It is important to study the motives of people who prefer to use the most successful and modern products, to understand how manufacturers relieve the so-called pain of consumers. Using someone else's positive experience, you will have every chance to create a habit product.
It is known that the needs of different target groups are usually identical and universal, while the methods of solving problems always change. Ask yourself what the consumer strives for when using your product, in what conditions he uses it, what emotions he experiences. For clarity, you can come up with a life story of your potential consumer.
Download a useful document on the topic:
The final stage of the hook model involves the consumer investing something in a particular product. This does not necessarily mean monetary investment – the client can share information, photos and videos.
Like the previous phase, investments involve rewarding the client. But this will not happen immediately, but over time. Taking into account the psychological characteristics of people, companies form their attachment to a habit-product, promising bonuses in return in the future.
To develop any habit, a basis is needed, a anhui mobile phone numbers database stimulus to change behavior. And here triggers come to the forefront, capable of taking the form of obvious signs and signals, and also becoming unconscious, not visible externally.
How to Develop Habits in Clients
External triggers
This includes traditional advertising, positive reviews in the press, and viral videos that can attract attention to a product or service.
Embedded triggers
Important at the stage of forming a customer's habits towards a product. However, the decision whether to let constantly visible triggers into their lives remains with the consumer. For example, a company newsletter, an icon on a mobile phone screen or a notification about discounts appears only when the customer wants it.
Internal triggers
They cannot be seen or touched, they do not manifest visually, but are formed in the consumer's brain and act automatically. Internal triggers arise only when a specific product establishes a close connection with a person's thoughts and feelings, and his perception is based on previous experience.
Internal triggers
When a person develops an internal trigger, he will no longer need external calls to use the product. The main task of a marketer is to understand what problem a person wants to get rid of and help him with this.
It is important to remember that the actions that people actually perform and those that they think about are different in essence. It is important to study the motives of people who prefer to use the most successful and modern products, to understand how manufacturers relieve the so-called pain of consumers. Using someone else's positive experience, you will have every chance to create a habit product.
It is known that the needs of different target groups are usually identical and universal, while the methods of solving problems always change. Ask yourself what the consumer strives for when using your product, in what conditions he uses it, what emotions he experiences. For clarity, you can come up with a life story of your potential consumer.
Download a useful document on the topic: