How to Optimize Your Web Push Notifications for Different Browsers

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Let’s face it, a big part of digital marketing is appearance. Not only do visual posts on social media earn more engagement, but the overall appearance of your social media channels, your website, and any other marketing material needs to visually look well put together, even if there isn’t a visual component, such as a photo or a video.

The same holds true for web push. Each subscriber should receive push notifications that are not only visually appealing, but also accurately portray your message. However, what’s tricky is that push notifications look slightly different across various browsers, device types, and operating systems. The good news is, once you understand the differences in how push notifications look and perform, you can easily create various segments according to these differences (you have the option to segment users according to their device type, browser type, and operating system). With this info, you will no longer have to worry if your subscribers will or won’t see your images, if your messages will get cut off, and more.

With that in mind, let’s discuss the major differences you need to keep in mind in order to best optimize your web push notifications.



Large Images
Large images are a great way to make an impact with your web push notifications, but you need to keep in mind these will only display for Google Chrome users on Windows desktop devices and Android mobile devices. Thankfully, because ivory coast telemarketing data Chrome is such a popular browser, this still likely amounts to a large portion of your subscribers. Here’s what large images look like for both desktop and mobile notifications:

Chrome push notifications
Large image notifications for Google Chrome Windows and Android users


If you include large images for notifications that deliver to other browsers, the notification will still deliver. However, the large image will not display.



Body Text
The amount of text that will display as the body of your message will vary according to several factors. Overall, it is best to be as concise as possible when creating your copy. This is especially true for users who subscribe via Mac devices. Web push notifications sent to Mac users for Google Chrome, Safari, Firefox, and Opera have a limited amount of characters before the message gets cut off. Here’s how notifications display to Mac users across browser types:

Desktop push notifications
Desktop notifications for Mac users for Chrome, Safari, Firefox, and Opera


As you can see, all browsers limit the number of characters before cutting off the body of the message, but there are subtle differences. For example, Firefox and Opera notifications display the same number of characters, Chrome displays slightly fewer characters, and Safari shows an extra line of characters. Remember that Chrome notifications will now also remain in a user’s notification center instead of disappearing. In terms of appearance, Safari does not show their browser icon, where as Chrome, Firefox, and Opera all do.