What are Instagram reels? Understand everything about them to improve your results!

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Instagram offers several resources that, when used properly, can further strengthen the bond between brands and their audience, such as reels. These short videos help you both to build audience loyalty and to make money! But what are reels?

Reels is one of the most popular features on the social network, as it provides fabulous tools for creating creative videos such as Remix, a feature that allows you to edit new versions of existing videos on the platform.

Additionally, with reels, you can use filters from the Instagram gallery to vnpay database generate attractive visual effects , use Voiceover to add audio and/or narration, among other actions that promote the engagement of both existing and potential followers.

Below, we present this resource by addressing its essence, usefulness and operation with the intention of expanding your awareness about its relevance to attract and retain followers, as well as to monetize Instagram .

What is reels?
Created in 2020, reels is an Instagram tool that allows the creation and editing of videos up to 60 seconds long .

With a format similar to TikTok and available for both Android and iOS devices, we can use reels to attract attention and get closer to the audience by producing dynamic and highly valuable content.

In this way, reels have positioned themselves as a promising trend in terms of Digital Marketing , as they facilitate the connection between people and companies, allow the audience to be fed with interesting audiovisual content for their purposes and increase the probability of going viral on the Internet .

In fact, it is important to clarify that reels is a powerful tool for all Instagram users who want to boost their profile. Thus, it has become a useful resource for both small content creators and large brands.

Now that you know what a reel is on social media, you're ready to continue learning about the Instagram resource. Keep reading!

What are they for and why are they so important?
A well-planned Inbound Marketing strategy includes communication actions via social networks that increasingly delight users, capturing their attention and interest to the point of turning them into active followers of a brand, celebrity or influencer .

Reels are a new content format that allows you to structure fabulous actions in terms of information quality, reach and entertainment .

Thanks to the work of the Instagram algorithm , reels videos reach more users than feed posts, for example. In this way, it becomes a quick and cheap way to attract more followers to your account.

In addition to being useful for attracting people's attention, this format:

It's great for reflecting a brand's identity;
It opens space for interaction between businesses and their audience;
Promotes the emergence of new content producers;
Allows you to use hashtags to group content in a specific way;
Increases the chance of appearing in the “Explore” slot.
Therefore, structuring a content plan that includes reels encourages rapid account growth, mainly because it adds value to the profile, presents excellent reach and delivers interesting interactive content in line with the business proposition.

With reels, you can record videos by adjusting the playback speed. Instagram's standalone feature also allows you to add text, sounds, effects, music and filters to videos to enrich the content and thus improve the brand's connection with its community.

How do reels work on Instagram?
After discovering what reels are for and how important they are, it is time to address this issue from the perspective of how they work.

Beyond being an extremely useful resource for increasing audience engagement , another powerful differential of the tool is that you can create, view and share videos very quickly and easily.

To simplify these actions for you, below we provide a quick guide to carry them out:

Creating reels:
First, you need to access “Reels” at the bottom of the camera . On your left, you will see various editing tools such as audio, AR effects, timer and countdown, alignment, and speed.

You can record your reels as a series (one clip at a time), all together, or with files from your device's gallery.

To record your first video, you need to hold down the capture button . During the recording period, you will see a progress indicator at the top of the screen. At the moment you want to lock the clip, just release the capture button.

Sharing reels
Sharing reels is a great way to engage with your followers and make your account known to users.

To share them, you must consider the type of profile: public or private .

Private account
On private accounts, shared reels only appear to followers, users cannot use the original audio from the reels, and they cannot share them with users who do not follow the profile.

Public account
Public accounts can share reels in the Explore space, helping more people in the Instagram community discover their profile.

Additionally, this type of account allows you to share your reels with your followers, and to appear on specific pages when your video includes effects, songs, or hashtags and someone clicks on those features.

To share a reel, you need to go to the share page. Even if you don't want to share it right away, you can save it as a draft and edit it according to your preferences, as well as tag your contacts.

Regardless of the account type, after sharing the content, the reels will be included in the “Reels” tab.

Also, if you want to share it as a story, it will follow the behavior of any other story, so it will not be displayed on the profile, it will not be displayed in the feed or in the “Explore” section.

If you want to deepen your knowledge about Instagram, we invite you to read the following content:

Instagram changes its ranking algorithm to benefit original content .
SEO on Instagram: how to boost your account organically on the network .
Learn how to analyze your Instagram strategies with these powerful techniques .
Watching reels
It's so easy to find reels on Instagram!

To do this, simply go to the “Explore” area. In this space, you will find funny, informative or whatever type of reels you like the most . You can even discover a compilation of reels in a personalized feed and show that you liked the content by commenting and/or sharing it.

Notice how creating, sharing, and viewing reels are all simple processes!

In short, reels have become extremely important resources to take your social media strategy to the next level.

That's why it's so important to know what reels are and take into account all their functions when creating and editing entertaining, informative and interesting videos.

After discovering what reels are for, how about deepening your knowledge about Instagram Stories Marketing actions by downloading our material right now ? Go ahead!