Why is organic traffic so important?
Posted: Sun Dec 22, 2024 8:35 am
On the other hand, if you want to get more paid traffic to your website, you can simply purchase an ad. Rates are usually based on the amount of competition for the particular keyword you want to rank for, and these ads are usually awarded based on a bidding system.
This is known as PPC (Pay Per Click) because you have to pay every time someone clicks on the ad to your site. One crucial difference between this and organic search results is that the moment you stop the PPC campaign, you are likely to see a noticeable drop in traffic to your site.
As we just mentioned, one major factor that separates paid traffic and organic traffic is that you have to keep paying for your organic traffic. This can easily cut into the profit you're making from the traffic that's directed to your site in the first place, which isn't ideal for obvious reasons.
However, organic traffic is also crucial because of the searcher intent that makes saudi arabia rich man contact number whatsapp number up your organic traffic. When someone types a query into a search engine, they are most likely looking for something specific, and if you can meet that need, you are more likely to land a new customer.
Even if you don't sell anything, you may get another subscriber to your email list or another follower on social media. Organic traffic is a versatile tool that can be used by more than just businesses that are selling products or services, and it's relatively low maintenance compared to paid traffic, at least financially.
Another reason why organic traffic is key is because it allows you to boost your site's trust. When people see a site appear high in search results, they trust it because they believe that Google makes sure that only the best sites make it to the top of its results pages, which is often true.
What are other types of traffic?
Types of traffic](kinds-of-traffic.png) (Google Analytics - Types of traffic)
So far, we've only talked about paid traffic and organic traffic, but there are many other forms of traffic that can bring people to your site, so let's take a look at them.
Paid traffic
We've talked about paid traffic at length before, but just to reiterate, it's traffic that you get by paying for it, usually through PPC ads.
Referral traffic
Referral traffic comes to you when people visit your site through another site. For example, if another site links to you as a source and someone clicks on that link.
Direct traffic
Direct traffic occurs when someone arrives at your site without using a search engine. Instead, they type your site's URL into the browser bar.
Social Traffic
Social traffic is traffic that originates from social media platforms such as Instagram, Facebook or Twitter .
Display traffic
Display traffic is similar to paid traffic in that it originates from ads, but these ads are placed on other sites. Google Ads allows you to place ads for your site on other sites, though this is optional, so if you're trying to pursue traditional paid traffic, you can opt out.
Email traffic
This type of traffic originates from your email marketing campaigns. In order for it to be registered in Google Analytics, you will need to first connect it to your email marketing software.
Boost your organic traffic
To boost your organic traffic, the main thing you need to do is match the search intent of people who are most likely to become your customers. Answering their questions and building trust with them will surely go a long way.
You also need plenty of backlinks from reputable sources, as well as common keywords and search queries in the titles and header tags of your content. This is just a taste of how you can increase organic traffic, as it is a completely different topic.
This is known as PPC (Pay Per Click) because you have to pay every time someone clicks on the ad to your site. One crucial difference between this and organic search results is that the moment you stop the PPC campaign, you are likely to see a noticeable drop in traffic to your site.
As we just mentioned, one major factor that separates paid traffic and organic traffic is that you have to keep paying for your organic traffic. This can easily cut into the profit you're making from the traffic that's directed to your site in the first place, which isn't ideal for obvious reasons.
However, organic traffic is also crucial because of the searcher intent that makes saudi arabia rich man contact number whatsapp number up your organic traffic. When someone types a query into a search engine, they are most likely looking for something specific, and if you can meet that need, you are more likely to land a new customer.
Even if you don't sell anything, you may get another subscriber to your email list or another follower on social media. Organic traffic is a versatile tool that can be used by more than just businesses that are selling products or services, and it's relatively low maintenance compared to paid traffic, at least financially.
Another reason why organic traffic is key is because it allows you to boost your site's trust. When people see a site appear high in search results, they trust it because they believe that Google makes sure that only the best sites make it to the top of its results pages, which is often true.
What are other types of traffic?
Types of traffic](kinds-of-traffic.png) (Google Analytics - Types of traffic)
So far, we've only talked about paid traffic and organic traffic, but there are many other forms of traffic that can bring people to your site, so let's take a look at them.
Paid traffic
We've talked about paid traffic at length before, but just to reiterate, it's traffic that you get by paying for it, usually through PPC ads.
Referral traffic
Referral traffic comes to you when people visit your site through another site. For example, if another site links to you as a source and someone clicks on that link.
Direct traffic
Direct traffic occurs when someone arrives at your site without using a search engine. Instead, they type your site's URL into the browser bar.
Social Traffic
Social traffic is traffic that originates from social media platforms such as Instagram, Facebook or Twitter .
Display traffic
Display traffic is similar to paid traffic in that it originates from ads, but these ads are placed on other sites. Google Ads allows you to place ads for your site on other sites, though this is optional, so if you're trying to pursue traditional paid traffic, you can opt out.
Email traffic
This type of traffic originates from your email marketing campaigns. In order for it to be registered in Google Analytics, you will need to first connect it to your email marketing software.
Boost your organic traffic
To boost your organic traffic, the main thing you need to do is match the search intent of people who are most likely to become your customers. Answering their questions and building trust with them will surely go a long way.
You also need plenty of backlinks from reputable sources, as well as common keywords and search queries in the titles and header tags of your content. This is just a taste of how you can increase organic traffic, as it is a completely different topic.