Marketing Promotion Tools
Posted: Wed Jan 22, 2025 10:30 am
Marketing tools
Promotion tools are marketing methods and techniques that a company uses to stimulate sales of its goods or services on the market.
In practice, most organizations use henan mobile phone numbers database the following five main promotional tools:
Advertising.
This marketing tool has been mentioned above. Let us add that it is distributed in various ways: external advertising (billboards, advertising on and inside transport, inscriptions on the asphalt, promoters, etc.), internal advertising (in cinemas, shopping and business centers, airports and train stations), online advertising (contextual, targeted, etc.), etc.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Public relations (PR).
This is promotion through popularization of products and stimulation of demand by holding seminars, speaking to target audiences, publishing articles in periodicals and on the Internet, sending out company catalogs, etc.
Sales promotion.
This is the promotion of goods by increasing sales in the short term. It is achieved by providing discounts to customers, holding competitions, drawings and lotteries, distributing samples, etc.
The main disadvantage of this approach is that the growth in demand is short-term, and the company incurs hidden costs associated with the marketing campaign.
Personal (face-to-face) selling.
This is the promotion of products through direct communication between the seller and the buyer by conducting trade presentations, business meetings, organizing industrial exhibitions and fairs.
Sponsorship.
It involves providing money to a sponsored company to hold an event on the condition that it places advertising information about the sponsor's products and brand.
In addition to the listed tools for product promotion, direct marketing is also used in practice.
Read also!
"The best SEO tools for website analysis, optimization and promotion"
Read more
Promotion tools are marketing methods and techniques that a company uses to stimulate sales of its goods or services on the market.
In practice, most organizations use henan mobile phone numbers database the following five main promotional tools:
Advertising.
This marketing tool has been mentioned above. Let us add that it is distributed in various ways: external advertising (billboards, advertising on and inside transport, inscriptions on the asphalt, promoters, etc.), internal advertising (in cinemas, shopping and business centers, airports and train stations), online advertising (contextual, targeted, etc.), etc.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Public relations (PR).
This is promotion through popularization of products and stimulation of demand by holding seminars, speaking to target audiences, publishing articles in periodicals and on the Internet, sending out company catalogs, etc.
Sales promotion.
This is the promotion of goods by increasing sales in the short term. It is achieved by providing discounts to customers, holding competitions, drawings and lotteries, distributing samples, etc.
The main disadvantage of this approach is that the growth in demand is short-term, and the company incurs hidden costs associated with the marketing campaign.
Personal (face-to-face) selling.
This is the promotion of products through direct communication between the seller and the buyer by conducting trade presentations, business meetings, organizing industrial exhibitions and fairs.
Sponsorship.
It involves providing money to a sponsored company to hold an event on the condition that it places advertising information about the sponsor's products and brand.
In addition to the listed tools for product promotion, direct marketing is also used in practice.
Read also!
"The best SEO tools for website analysis, optimization and promotion"
Read more