7 Marketing Tactics That Actually Work to Drive Sales
Posted: Wed Jan 22, 2025 10:31 am
Everyone wants to drive more sales for their store, but not everyone knows how to do it. The Internet is full of ideas on how to best market your products and your brand, but do all of those methods actually work? Or more importantly, do you know how to execute all of those marketing tactics that actually do seem like legit ways to drive sales?
It’s okay to admit you don’t know how to do something (even if you just admit defeat by doing a search on Google). Not only are there plenty of great marketing tactics that will drive sales for your ecommerce store, there are also programs out there that will help make it happen. Here are the 7 best marketing tactics along with the tools that’ll help you accomplish each one. All programs we recommend integrate easily with Shopify.
1. Engage Customers Before They Leave
You work hard to get people to enter your website- the last thing you want them to do is leave before they make a purchase. Once a customer leaves your website, you always run the risk that they will never return. There are some good tools for retargeting them later (which we will get to), but a great tactic is to engage them before they leave in the first place.
This process works by tracking a user and targeting them when their mouse moves to close out of your website, or go to another one. As this happens, a message will pop up that (hopefully) entices them to stay. You may choose to offer them a discount code or free gift with purchase, for example. Emails may go unnoticed, but these messages force a user to look at them and are a great way to earn that conversion.
Use this: Exit Offers
exit offers marketing tactics to drive sales
Image Credit(s): AddStickyApps
Exit Offers allows you to send these offers, and they give plenty of customization options. You choose what offer to show, when exactly to show it, as well as the frequency. Their analytics tools also help you track your performance to see indonesia telemarketing data how much of a difference your offers are making. Choose to show a discount code if a user is leaving from your shopping cart page, for example, or provide a message about customer support if users are on your homepage. You decide what works best. Also, with Exit Offers you can A/B test your offers to make sure you are sending the best possible offer that is making your customers convert.
Other related programs: OptiMonk, Picreel
2. Market on Instagram
With over 1 billion monthly active users, Instagram is not a social channel you want to ignore. You may already have an account that you use, but are you using the app to its full potential? In particular, you can leverage the power of your customers, making them marketers for your brand. Sharing user-generated content on your Instagram page, as well as your website, helps prove your brand is one that people love. We’ll talk more about social cues and customer reviews later, but always keep in mind that a customer saying they love a brand can make a larger impact than any marketing material you might produce.
Instagram is one of the best social media channels for engaging with your audience, so be sure to capitalize on this by reaching out and interacting with your customers, especially when they post about your products (that is free advertising at its best). Provide a hashtag people can use to share their images so that they are all grouped in one place.
Use this: AuthentiPix
authentipix marketing tactics to drive sales
Image Credit(s): RedBitDev
You do not have to limit this user generated content to just your Instagram page- integrate on your website! Authentipix gives you the power to display user-generated content on your website. What is great about this tool is that you can moderate what gets shown and what doesn’t, giving you complete control over how your website looks. Displaying this content is not only beneficial for new users, but also existing customers. Customer loyalty is incredibly important for your store’s success, and this is a great way to keep your customers coming back.
Other related programs: Juicer, Instush
3. Display Product Reviews
Like we said, customer reviews give people more confidence when going to buy a product. In fact, 63% of customers are more likely to purchase a product when there are customer reviews present. Because of this, you should heavily consider integrating customer reviews onto your website. If you are a new brand it may take you a while to build up a good number of reviews, but it is well worth your time. Consider offering people a small incentive in exchange for their review in order to encourage your users to take the time to review your products.
In addition to boosting your conversion rate, customer reviews will also help with your SEO. Reviews provide you with fresh content to add to your page, something that search engines look for when indexing pages. These reviews may also contain keywords you wish to rank for, which is helpful instead of trying to stick keywords on your website where they aren’t really needed (which you can be penalized for, in fact).
It’s okay to admit you don’t know how to do something (even if you just admit defeat by doing a search on Google). Not only are there plenty of great marketing tactics that will drive sales for your ecommerce store, there are also programs out there that will help make it happen. Here are the 7 best marketing tactics along with the tools that’ll help you accomplish each one. All programs we recommend integrate easily with Shopify.
1. Engage Customers Before They Leave
You work hard to get people to enter your website- the last thing you want them to do is leave before they make a purchase. Once a customer leaves your website, you always run the risk that they will never return. There are some good tools for retargeting them later (which we will get to), but a great tactic is to engage them before they leave in the first place.
This process works by tracking a user and targeting them when their mouse moves to close out of your website, or go to another one. As this happens, a message will pop up that (hopefully) entices them to stay. You may choose to offer them a discount code or free gift with purchase, for example. Emails may go unnoticed, but these messages force a user to look at them and are a great way to earn that conversion.
Use this: Exit Offers
exit offers marketing tactics to drive sales
Image Credit(s): AddStickyApps
Exit Offers allows you to send these offers, and they give plenty of customization options. You choose what offer to show, when exactly to show it, as well as the frequency. Their analytics tools also help you track your performance to see indonesia telemarketing data how much of a difference your offers are making. Choose to show a discount code if a user is leaving from your shopping cart page, for example, or provide a message about customer support if users are on your homepage. You decide what works best. Also, with Exit Offers you can A/B test your offers to make sure you are sending the best possible offer that is making your customers convert.
Other related programs: OptiMonk, Picreel
2. Market on Instagram
With over 1 billion monthly active users, Instagram is not a social channel you want to ignore. You may already have an account that you use, but are you using the app to its full potential? In particular, you can leverage the power of your customers, making them marketers for your brand. Sharing user-generated content on your Instagram page, as well as your website, helps prove your brand is one that people love. We’ll talk more about social cues and customer reviews later, but always keep in mind that a customer saying they love a brand can make a larger impact than any marketing material you might produce.
Instagram is one of the best social media channels for engaging with your audience, so be sure to capitalize on this by reaching out and interacting with your customers, especially when they post about your products (that is free advertising at its best). Provide a hashtag people can use to share their images so that they are all grouped in one place.
Use this: AuthentiPix
authentipix marketing tactics to drive sales
Image Credit(s): RedBitDev
You do not have to limit this user generated content to just your Instagram page- integrate on your website! Authentipix gives you the power to display user-generated content on your website. What is great about this tool is that you can moderate what gets shown and what doesn’t, giving you complete control over how your website looks. Displaying this content is not only beneficial for new users, but also existing customers. Customer loyalty is incredibly important for your store’s success, and this is a great way to keep your customers coming back.
Other related programs: Juicer, Instush
3. Display Product Reviews
Like we said, customer reviews give people more confidence when going to buy a product. In fact, 63% of customers are more likely to purchase a product when there are customer reviews present. Because of this, you should heavily consider integrating customer reviews onto your website. If you are a new brand it may take you a while to build up a good number of reviews, but it is well worth your time. Consider offering people a small incentive in exchange for their review in order to encourage your users to take the time to review your products.
In addition to boosting your conversion rate, customer reviews will also help with your SEO. Reviews provide you with fresh content to add to your page, something that search engines look for when indexing pages. These reviews may also contain keywords you wish to rank for, which is helpful instead of trying to stick keywords on your website where they aren’t really needed (which you can be penalized for, in fact).