WHATSAPP: WHAT HAS CHANGED IN THE CHARGING MODEL?
Posted: Wed Jan 22, 2025 10:31 am
Did you know that the WhatsApp billing model has changed?
Perhaps the best communication solution between companies and customers, Whatsapp Business, made changes to its billing model that came into effect on February 1, 2022.
Continue reading the text to understand how this impacts financially and the way your company should communicate with customers!
THE RELEVANCE OF WHATSAPP
WhatsApp is the largest and most widely used communication app in Brazil, and is installed on 99% of the country's smartphones, according to a study by Opinion Box. In addition, almost everyone who has the app uses it every day or almost every day. WhatsApp has become something seen as practically mandatory and is part of the "ecosystem", so to speak, of a smartphone, as well as the function of calling, saving contacts and sending SMS. Reinforcing the argument that WhatsApp has uk whatsapp data already become part of the phone ecosystem, telecommunications companies have already realized this and usually offer the app as a bonus in plans, without deducting internet from the data plan when using the app.
WHAT THE OLD CHARGING MODEL WAS LIKE
3 years ago, when Whatsapp launched its commercial use API, the billing format was per notification, that is: when a company started a conversation with the user, each template message sent was charged, but if the user started the conversation, there would be no charge for the company (at least in the first 24 hours);
WHAT THE CURRENT NEW CHARGING MODEL LOOKS LIKE (valid from February 1, 2022)
The new WhatsApp API billing model is based on CBP or Conversation-Based Pricing. This means that businesses are charged for active conversations (when initiated by the business) or passive conversations (when initiated by the customer), which is already a big difference from the previous model, which did not charge for customer-initiated conversations. However, this charge varies depending on who starts the conversation (customer or business).
Regarding this new scenario, it is important to understand what WhatsApp Business considers as a conversation, which is a fixed 24-hour session of unlimited messages exchanged between a company and a customer. Therefore, a 24-hour session begins when a company sends a message and that message is delivered to the customer, regardless of whether the customer responds to it or not OR when a customer sends a message that is delivered to the company and the company responds with a message also delivered to the consumer. When a 24-hour session ends, any new message sent from a company starts a new session that will be charged.
ADVANTAGES OF THE NEW CHARGING MODEL
If your company uses WhatsApp to send multiple notifications to your customers, this new billing model is already very beneficial, as you now have a 24-hour window to send unlimited messages.
Small business owners also benefit from this, since the first 1,000 (one thousand) messages each month are completely free. In addition, conversations started after the user clicks on a Facebook Ads ad, where the CTA directs to WhatsApp Business, as well as the CTA on the company's Facebook page, are not charged (which is a great idea by the Facebook group to promote the connection between its platforms);
Perhaps the best communication solution between companies and customers, Whatsapp Business, made changes to its billing model that came into effect on February 1, 2022.
Continue reading the text to understand how this impacts financially and the way your company should communicate with customers!
THE RELEVANCE OF WHATSAPP
WhatsApp is the largest and most widely used communication app in Brazil, and is installed on 99% of the country's smartphones, according to a study by Opinion Box. In addition, almost everyone who has the app uses it every day or almost every day. WhatsApp has become something seen as practically mandatory and is part of the "ecosystem", so to speak, of a smartphone, as well as the function of calling, saving contacts and sending SMS. Reinforcing the argument that WhatsApp has uk whatsapp data already become part of the phone ecosystem, telecommunications companies have already realized this and usually offer the app as a bonus in plans, without deducting internet from the data plan when using the app.
WHAT THE OLD CHARGING MODEL WAS LIKE
3 years ago, when Whatsapp launched its commercial use API, the billing format was per notification, that is: when a company started a conversation with the user, each template message sent was charged, but if the user started the conversation, there would be no charge for the company (at least in the first 24 hours);
WHAT THE CURRENT NEW CHARGING MODEL LOOKS LIKE (valid from February 1, 2022)
The new WhatsApp API billing model is based on CBP or Conversation-Based Pricing. This means that businesses are charged for active conversations (when initiated by the business) or passive conversations (when initiated by the customer), which is already a big difference from the previous model, which did not charge for customer-initiated conversations. However, this charge varies depending on who starts the conversation (customer or business).
Regarding this new scenario, it is important to understand what WhatsApp Business considers as a conversation, which is a fixed 24-hour session of unlimited messages exchanged between a company and a customer. Therefore, a 24-hour session begins when a company sends a message and that message is delivered to the customer, regardless of whether the customer responds to it or not OR when a customer sends a message that is delivered to the company and the company responds with a message also delivered to the consumer. When a 24-hour session ends, any new message sent from a company starts a new session that will be charged.
ADVANTAGES OF THE NEW CHARGING MODEL
If your company uses WhatsApp to send multiple notifications to your customers, this new billing model is already very beneficial, as you now have a 24-hour window to send unlimited messages.
Small business owners also benefit from this, since the first 1,000 (one thousand) messages each month are completely free. In addition, conversations started after the user clicks on a Facebook Ads ad, where the CTA directs to WhatsApp Business, as well as the CTA on the company's Facebook page, are not charged (which is a great idea by the Facebook group to promote the connection between its platforms);