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Another example of a locomotive product: the company "Food Trade" sells Lioness coffee machines at a favorable price, subsequently providing its customers with the ingredients for making coffee in them.

A joke on the topic. A man goes into a toy store and asks about Barbie dolls. The seller:

— This is Barbie in the pool - $18.99. This is gansu mobile phone numbers database Barbie in college - $18.99. And this is divorced Barbie - $199.99.

Buyer:

— How can such a price be explained?!

Salesman:

— Divorced Barbie comes complete with Ken's house, car and helicopter.

"Kinder Surprises"
The manufacturer offers to collect individual parts of the product (these parts act as locomotive goods).

A bit of history: Kinder Surprise toys were invented in 1972 by industrial designer Henry Roth from Switzerland. He was the one who came up with the idea of ​​a figurine that fits inside a chocolate egg. Henry Roth also designed many other Kinder Surprise toys, especially the early ones.

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The incredible popularity of Kinder Surprise is explained by the huge number of figures produced. Plastic was used to make 90% of them, metal and wood for the rest. Due to the large variety of toys, most collectors collect only certain types, and only a few collect all the toys.

Different series are popular in different countries. For example, in Germany all toys are in demand, but about 70% of German collectors collect only one-piece ones. In the USA, most collectors collect both assembly and one-piece figures. The most popular toys in Great Britain are one-piece, hand-painted ones.

As for Russia and the CIS countries, in these countries, solid toys, hand-painted, and metal ones are more valued.

The locomotive may not even be the product, but the insert or label, which people will hunt for in order to buy.

"Purchase chain"
There are two options here:

your assortment includes the beginning of a “chain” and the “chain” itself;

You are a specialized locomotive company.

Let's consider each case separately.

In the first option, the benefit is always with you, you don’t need to hunt for it. Let’s give an example. In one of the Estonian stores, where European trends are quickly being adopted, the chains between products are not hidden from the consumer. On the contrary, they are open. And open to such an extent that… they run along the floor of the store.

When a person approaches the place where the warm jackets are placed, he immediately sees that there is a strip of bright yellow adhesive tape on the floor, where it is written in large letters "Warm gloves". The consumer immediately pays attention to this and certainly follows the tape.

Further from the gloves, a ribbon is drawn to hats and wool socks. Along the way, the client sees other paths and can understand at any moment whether he has forgotten something important.

In the second option, you initially do not receive the benefit of being at the beginning of the chain, so you are forced to receive it from the outside, when you offer to place information on your information flows to those who move behind your locomotive, like a carriage.