Case: VT-metall
Posted: Wed Jan 22, 2025 10:55 am
You can create service packages to increase the average bill based on your personal preferences or sales statistics. The best way to increase profits is to use packages consisting of procedures in different areas (cosmetology + hairdressing services + nail service or nail service + hairdressing services).
In this case, a person does not plan to save a lot on a set, but, on the contrary, considers such an offer as a chance to get more value (for example, to leave the salon not only with a new haircut, but russia mobile phone numbers database also with a manicure). If the set is formed from services of one direction, then the client expects to buy it cheaper, for example, by 15-20%.
Remember the importance of using imagination and creativity at the stage of naming sets. Thanks to a catchy name, you will definitely attract attention to the set of services. Show the person what benefits he will receive from purchasing procedures as a package, send the offer to your client base, add it to targeted advertising, do not forget about indoor promotion of sets.
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
If you sell cosmetics and personal care products, assemble the sets yourself and position them as gift offers. Try to sell not just a face mask, but a mask with a scrub, lotion, toner. Distribute all products into sets and kits.
The same goes for selling subscriptions. Combine several services into a subscription: "beauty day", "beauty week", "girlfriends" subscription. Also sell course procedures as subscriptions, especially to regular customers.
Provide a service as a gift with a purchase of 5 thousand rubles or more
This is also a good way to increase the average check. Instead of 5 thousand rubles, enter an amount equal to the size of your average check multiplied by 2. Motivate visitors to make large purchases and provide a gift inexpensive procedure (eyebrow correction, solarium, etc.) to increase the average check. Many people visiting your salon are ready to spend more, you just did not give them this opportunity before and did not indicate a specific amount in the check.
Try to sell the more expensive product/service first
This task is solved by a merchandiser (he organizes, for example, "golden shelves" for cosmetics, "golden meters" near the cash register and other places in the salons that the client pays attention to). This specialist also competently forms the structure of the site so that the visitor sees expensive alternatives first.
In addition, the stylists and administrators themselves should offer more expensive products. This is a classic up-sell method that salon administrators often forget about when answering calls for an appointment. Let's say a client calls and asks to make an appointment for a haircut. In 70% of salons, administrators do not ask whether the visitor wants a hot scissors haircut (despite the fact that this item on the price list is usually more expensive than a simple haircut).
If, with each client request (by phone or in the salon), the administrator offers a more expensive alternative option, then only thanks to this method the average bill of the beauty salon will increase by 5-10%.
In this case, a person does not plan to save a lot on a set, but, on the contrary, considers such an offer as a chance to get more value (for example, to leave the salon not only with a new haircut, but russia mobile phone numbers database also with a manicure). If the set is formed from services of one direction, then the client expects to buy it cheaper, for example, by 15-20%.
Remember the importance of using imagination and creativity at the stage of naming sets. Thanks to a catchy name, you will definitely attract attention to the set of services. Show the person what benefits he will receive from purchasing procedures as a package, send the offer to your client base, add it to targeted advertising, do not forget about indoor promotion of sets.
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
If you sell cosmetics and personal care products, assemble the sets yourself and position them as gift offers. Try to sell not just a face mask, but a mask with a scrub, lotion, toner. Distribute all products into sets and kits.
The same goes for selling subscriptions. Combine several services into a subscription: "beauty day", "beauty week", "girlfriends" subscription. Also sell course procedures as subscriptions, especially to regular customers.
Provide a service as a gift with a purchase of 5 thousand rubles or more
This is also a good way to increase the average check. Instead of 5 thousand rubles, enter an amount equal to the size of your average check multiplied by 2. Motivate visitors to make large purchases and provide a gift inexpensive procedure (eyebrow correction, solarium, etc.) to increase the average check. Many people visiting your salon are ready to spend more, you just did not give them this opportunity before and did not indicate a specific amount in the check.
Try to sell the more expensive product/service first
This task is solved by a merchandiser (he organizes, for example, "golden shelves" for cosmetics, "golden meters" near the cash register and other places in the salons that the client pays attention to). This specialist also competently forms the structure of the site so that the visitor sees expensive alternatives first.
In addition, the stylists and administrators themselves should offer more expensive products. This is a classic up-sell method that salon administrators often forget about when answering calls for an appointment. Let's say a client calls and asks to make an appointment for a haircut. In 70% of salons, administrators do not ask whether the visitor wants a hot scissors haircut (despite the fact that this item on the price list is usually more expensive than a simple haircut).
If, with each client request (by phone or in the salon), the administrator offers a more expensive alternative option, then only thanks to this method the average bill of the beauty salon will increase by 5-10%.