Automatically suggest assets based

[ishanijerin1]

Create a new responsive search ad from the admin page.

In this case, if the account is already running text ads, suggestions for titles and descriptions will be automatically displayed based on the existing ad copy and final page URL set in the same ad group.

The more assets you set with different appeals, the more effective your ads will be, so use this as a reference when selecting assets.

Google Responsive Search Ads Specifications
① Click "Show optimization suggestions" to see suggestions for "headline" and "description" based on your existing ad copy and final page URL.

The screen below shows the optimization options.

Google Responsive Search Ads Specifications
This makes it less likely that you will end up marketing with stockholder database creating multiple assets with overlapping claims.

Don’t overdo it with pinning assets
Responsive search ads offer the ability to pin assets.

This can be used if you have an asset that you want to display at all times.

However, if you fix the position by pinning, the optimization of the headline and description may not work properly.
This is because it limits the "automatic optimization" function of responsive search ads.

To maximize the effectiveness of your responsive search ads, it is advisable to pin them in a maximum of one place.

Not all assets are visible
When you set many assets, it is not guaranteed that all of them will be selected.

Since the combination is done automatically by Google Ads, it is highly dependent on the relevance of the search term.
In addition, the bias may be even greater for assets that use the same words.