Traffic management is a strategy that has been increasingly used by companies, with the aim of attracting more visitors to their websites . Therefore, the expectation is that the search for professionals in this area, that is, for digital traffickers, will grow more and more.
But do you really know what traffic management is all about? It is botim database essential to understand everything about this area and discover how specialists can help you boost your business to success.
If you want to create a business or generate extra income on the Internet, you should know that digital traffickers can help you, mainly to win your first clients . We prepared this article so that you understand more about the subject. Here, we will address the following issues:
What does a digital trafficker do?
What are the types of trafficker managers?
Why be a digital trafficker?
How to become a digital trafficker?
How to hire a digital trafficker?
After all, what is traffic management?
What are the types of traffic?
How to choose the best traffic channel?
What are the benefits of good traffic management?
How to achieve good traffic management?
Conclusion
So join us!
What is a digital trafficker?
The digital trafficker is the professional who manages a company's paid ads on the Internet . Therefore, he analyzes and releases whatever is necessary to generate sales for the company, using digital marketing tools . In addition, he is responsible for generating visits to a website using paid ads.
Unlike organic traffic , which must comply with the requirements of search engine algorithms, paid traffic is related to paid advertising actions.
This professional is therefore responsible for managing the resources allocated to campaigns and everything related to paid advertising.
What does a digital trafficker do?
In addition to managing a company's paid ads on the Internet, it improves its traffic by managing ads on platforms such as Google, Facebook, Instagram, YouTube, and also manages the monthly budget allocated to the creation of ads on the web.
It also analyses the reports obtained from the platforms on which the ads are distributed, to understand whether the campaign is generating good results for the company.
In the event that the results of the campaigns are not satisfactory, the digital trafficker will suggest improvements and indicate where they should be applied.
Therefore, having this professional on your team brings many benefits to the company that hires him. Among these benefits are:
Cost reduction;
Acquisition of new customers ;
Increase in sales ;
Elimination of geographical barriers;
Exploring new markets ;
Discovery of opportunities.
You too can become a digital trafficker to learn how to sell on the Internet through ads or even generate extra income as an affiliate.
What are the types of trafficker managers?
An efficient way to increase the reach and sales of a brand is by promoting its products or services on social networks .
Social media has a lot of potential to generate engagement and a larger audience for any company.
With that in mind, the trafficker manager can specialize in skills and methods for different platforms.
That means there are several different types of trafficker managers. Check out some of them below.
For Google Ads
This type of traffic manager organizes and manages a campaign to keep the company's website in the top positions in Google search results .
To do this, it controls expenses well and uses various techniques to create a targeted structure so that the company's website remains well positioned with a low investment.
For Facebook Ads
This type of digital trafficker builds the entire campaign, including the application of resources, especially for Facebook .
This professional is able to achieve results for the company by setting goals to generate engagement with the public on this social network.
For Instagram
The digital trafficker applies marketing strategies on Instagram to publish ads and generate returns for the company that hired him.
The manager will explore the full potential that Instagram offers by creating ads in posts, making alliances with other companies and with digital influencers , among other things.
Why be a digital trafficker?
Now you know what a digital trafficker is, what they do and what types exist in the market.
If you are interested in working in this profession, understand better why you should become one.
First, I want to point out that this is a highly sought-after professional in the coming years (something that has already begun to happen). And although this profession already exists, many people operate in the market without much training or experience.
This is because it is a very recent profession and because of the great need that companies have to understand the results they are generating.
If you are smart and prepared, you can learn about paid traffic and become an excellent professional and be very well paid for it.
As a digital trafficker, you will apply the appropriate strategies to increase sales and better position a brand in the market .
How to become a digital trafficker?
To become a digital trafficker you need to study and learn about paid traffic (i.e. take a course), stay up to date in that market and apply strategies to find clients.
Some of the strategies to get clients that you can apply are the following.
Networking
As we already mentioned, one of the best ways to find a reliable professional is by looking for references and recommendations from fellow professionals.
Therefore, as a digital trafficker, you need to network and, in this way, those who know your work will be able to recommend you.
Of course, for this to happen, you need to be a very good digital trafficker, get other jobs and become a reference in your market.
Meet other professionals, share ideas and experiences, stay active on social media by posting and commenting on your colleagues' posts. Let yourself be seen!
Create content about paid traffic
Not every entrepreneur hires a digital trafficker. Many create their own campaigns and, therefore, look for information on blogs, YouTube videos, Instagram posts , etc.
And that's where you come in, publishing content on the topic. Create paid traffic content and attract potential customers who, in their search for knowledge, may encounter some difficulty that you can solve, for example.
Create ads
Although it may seem obvious, many people, eager to get clients, end up forgetting to work on their own paid traffic.
Creating ads on Google and social media is very important for those who want to increase their reach and win over customers, especially if you are just starting out in this profession.
How to hire a digital trafficker?
Hiring this professional can boost your business results and increase your sales.
The care you need to take is to hire a professional with good references, who can prove his experience and the results he has promoted for the companies he has worked with . Because not all "professionals" are trustworthy, (and this applies to any profession).
If you manage to hire a competent and trustworthy one, your sales can increase dramatically.
For those who have a company or are a micro-entrepreneur, it is possible to hire a digital trafficker by doing a search on Google or looking for freelance professionals on specialized websites, such as Workana and GetNinjas , for example.
If you choose to look for a professional on a platform specialized in connecting workers and companies, you can register, publish a project and wait for proposals.
In just a few hours you will have several professionals competing for the service and you will be able to analyze and hire the one that seems most reliable and fits the profile you are looking for.
But, as I told you before, it won't always be easy to find a reliable professional. So, if you don't want to hire one from Google or freelance websites, you can ask other companies or colleagues for recommendations.
In fact, it is entirely possible to find a digital trafficker who already manages other companies' campaigns.
After all, what is traffic management?
In the digital medium, traffic corresponds to the flow of visitors to a website, blog or company pages.
These users can be attracted organically—that is, through content published by the business—or through paid traffic strategies, in which companies make financial investments to increase their visibility in the digital media .
In this sense, traffic management refers to the adoption of strategies to attract an increasing number of people to a given virtual address. As the increased visibility of the pages contributes to the increase in the conversion rate , many companies have invested in these actions to achieve better results.
What are the types of traffic?
Below we present the main types of traffic that exist. Take a look!
Organic traffic
Organic traffic, as its name suggests, is traffic that occurs naturally , meaning that customers reach the company's pages from searches made on search engines like Google . However, for the business to appear in the best positions in the search, and thus have more chances of conversion, it is important to invest in Content Marketing .
Paid traffic
For those who want more immediate results, another way to get more visibility for the website is through paid traffic. However, a high budget is required to use this strategy .
There are two types of paid traffic:
Search network : This occurs when the sponsored page appears in the top positions of the search, before the organic results. This type of traffic appears with the "ad" tag, before the link.
Display network : This occurs when a company buys space on websites associated with Google. This means that your ad can appear on a variety of pages .
Email marketing traffic
This type of traffic occurs when people click on links they receive in their email . In general, it is one of the most difficult to get users to go to the company's pages , as it requires them to have a certain level of knowledge about the business.
However, in cases where leads provided their data to receive this type of content, the chances of increasing click-through and conversion rates are much greater.
Direct traffic
Direct traffic is when the user already knows the website in some way and types the name into the search engine page . This occurs when they already know what they want and do not need any intermediation to reach that digital address.
Social Traffic
Social traffic is when users reach a company's website through links on social media . Since people spend a large part of their day on these channels, it is important for businesses to also be present on the various platforms.
In this way, the chances of increasing traffic to the website or blog increase significantly.
Referral traffic
Has it ever happened to you that a friend recommends a product to you and you decide to buy it because you trust his suggestion? Well, referral traffic happens in more or less the same way.
When the user is, for example, reading the content of a super-trusted page and, at the end, there is a link to some website, that is referral traffic .
In these cases, if the user is not interested in making a purchase, he or she is at least curious enough to click on the button, which contributes to increasing traffic to this web address .
How to choose the best traffic channel?
Currently, there are several channels that can be used by companies to increase traffic, such as:
Google Ads;
Facebook Ads;
Instagram Ads;
Digital influencers;
Email marketing;
Organic searches on Google.
That's why it's important to know how to choose the best channels to use to generate more traffic for your business. Here are some tips to help you make the right choice. Check it out!
User profile
Knowing the profile of the target audience is essential to know what strategies should be used .
In addition to helping you choose the best channels to generate traffic for your business, this information helps you better target actions and content. This way, the chances of increasing traffic and sales increase significantly.
Budget
This aspect is essential when choosing the channels to generate traffic for the business. Because it is useless to spend a large volume of resources on paid traffic if that investment is responsible for the bankruptcy of the company, for example.
Therefore, when choosing, evaluate the total amount of capital that can be used for that purpose . Don't forget that this decision must be made without harming the financial planning of your business.
Experience of the product or service in the market
Evaluating the experience of the product or service in the market is also a fundamental aspect for choosing the best channels to generate traffic.
To do this, you need to analyze whether they are disruptive—and in that case, they bring new ideas and technologies, for example—or whether they have already become established and are part of people's routine.
In this way, it is possible to choose the most appropriate channels, define the most efficient strategies and, thus, guarantee greater visibility for the company .
What are the benefits of good traffic management?
Good traffic management offers a large number of benefits for companies. Below, we present the main ones. Discover them with us!
Increased ROI
By combining organic and paid traffic, it is possible to increase the ROI (Return on Investment) of a business. This is because these strategies act in a complementary way , that is, while the first produces medium and long-term results, the second is used to obtain short-term results.
In this way, the business manages to maintain a continuous flow of resources and thus guarantee greater balance in your cash flow.
Creating a qualified audience
This benefit of good traffic management is the result of improved segmentation of the company's users .
This is because paid traffic tools allow your business to classify people according to various aspects, such as age range, interests, geographic location, etc.
Improving brand reputation
Companies that rank highly on Google, in addition to ensuring greater visibility for their products or services, position themselves as an authority on the subject being researched . This contributes to improving the brand's reputation in the market, which tends to boost sales.
How to achieve good traffic management?
Doing good traffic management is not an easy task. However, by adopting the tips we will give you below, you will be able to succeed in this task. Take a look!
Know your audience
As we already mentioned, knowing your target audience is essential to correctly choosing the best traffic channels.
This information is also essential for traffic management because by knowing your users, you can choose the most efficient strategies for the company , reducing the chances of error.
Make a plan
Good planning is essential for any business, and traffic generation is no different. So when investing in paid traffic strategies, be sure to create multiple stages to accompany the customer throughout the sales funnel .
Similarly, make a marketing plan to nurture your leads with quality content, taking into consideration the stages of the funnel .
Marketing Plan for 2022
Define and monitor metrics
Defining and monitoring metrics is essential to identify which aspects should be emphasized and which should be discarded in a company's traffic generation strategy.
Therefore, do not stop analyzing information such as:
Click-through rate;
Ad views;
Cost per click;
Lead generation;
Cost per acquisition.
Hire a Digital Marketing Agency
Hiring a specialized agency is essential for success in generating traffic for the business. This is because professionals handle these issues on a daily basis and know which are the best strategies to adopt according to the profile of the business .
If you are interested in working in this area, you should know that digital traffickers have been increasingly in demand by the market and the trend is that this search will continue to increase.
Conclusion
Now that you know everything about traffic management and how to become a digital trafficker, it is important to understand that taking good courses is essential to stand out in the market . After all, with the help of a professional in the area, or being one of them, you can earn money on the Internet. And best of all: without leaving home!
To do this, you just need to learn about paid traffic and create a profile on freelance platforms or LinkedIn, for example. In addition, you need to invest in courses and training to stand out in the market and get more and more clients.
As we said at the beginning, to become a digital trafficker and do good traffic management, follow all the tips we have given you , and surely, very soon, you will be acting in this profession and being well paid for it.
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