Working with the right suppliers increases your chances of running a successful business. To make a choice that will lead you to a high work result, we recommend paying attention to the following selection criteria (each point is assessed on a 10-point scale of importance):
Supplier guarantees (10 points)
Providing protection has always been an important indicator for buyers. The requirements for it are quite strict. For example, an extended warranty will be the reason for a potential client to choose you. However, it is not always possible to arrange warranty service for a long period, most often this is explained by the presence of certain legal features. The most important thing is that the supplier fulfills all obligations in full.
Availability of marketing materials from the counterparty (9 points)
These include various types of dentist database samples, advertising stands, branded POS products. Leaflets and booklets are also worth mentioning here. All this is more important than advertising in the media or on the streets of the city. Today, the effectiveness of the latter is under a big question mark. If the supplier is ready to provide such materials, it means that he is promoting your sales.
Diverse product range (9 points)
Each client should feel valuable to the seller. And this means that you must be ready to select some individual offer for him. The most important thing is that it meets his needs.
Diverse product range
Let's imagine that a company is engaged in the production of double-glazed windows, and a client has contacted you, whose windows overlook a noisy highway. In addition, the house has non-standard openings. This means that you must solve both problems of the buyer: create a model according to individual measurements, perform high-quality noise insulation. If you make a gift to the client (insect net or protection for children), it will be even better.
Information support (7 points)
The first thing to highlight is the brand's information support in the media. The main indicator is customer focus.
The second is targeted support for partners. It is carried out by posting data on personal resources. Let's give an example. The supplier does not simply describe its goods and services, it provides the opportunity to immediately proceed to placing an order, and also places all the current information about the offers there.
Thirdly, it is an opportunity for specialists from the supplier company to talk about the services of partners.
Supplier ideology (7 points)
It is also worth paying attention to those suppliers who are not fixated on earnings. The principle "Sold the goods - received income" is not always the only correct one. You need partners who easily adapt to the needs of the consumer.
Example: a supplier is ready to help a client solve a problem with raw material balances in a warehouse when you have a goal to bring them to zero. This can be achieved if, in addition to the main product, the supplier also delivers related materials in the required quantity.
This way, both you and the partner will benefit, since the purchase size will be increased. Don't forget: if the supplier doesn't like this idea, you can always find a new one.