Digital relationship: see the trends for 2021
Posted: Thu Jan 23, 2025 3:22 am
This year has been full of challenges for all of us, hasn't it?
In 2020, several transformations accelerated processes and trends to meet the new needs that arose with the pandemic.
The relationship between consumers and companies has changed, as people's demands have also changed in the current context of social distancing and isolation.
Now, customers are increasingly demanding and connected, with needs compatible with innovation, personalized experience and virtual presence.
Adapting and ensuring a good digital experience for customers was already a trend that 2020 only confirmed.
Consumption at the reach of a mouse or a touch of a screen, with the pandemic, has become not only an option for companies, but an obligation.
This option has become convenient for many belgium whatsapp data Brazilians, boosting the results of digital retail.
Want to know the digital relationship trends in 2021?
So come and discover the tips you can incorporate into your business!
WhatsApp consolidates in 2020 and continues the trend in 2021
Since 2018, the messaging application has been present in the range of relationship channel options between companies and customers, with the launch of the Business and Business API versions.
Right at the beginning of the pandemic, WhatsApp already showed signs that it would attract attention, throughout 2020, with regard to the digital relationship between companies and Brazilian consumers.
This is because Brazil is a country connected to social networks, with more than 150 million users.
More than just a form of leisure, these networks have also become a sales channel.
Due to the pandemic, the use of the messaging app grew by up to 76% worldwide.
The data comes from the consultancy Kantar, which collected data from more than 25 thousand people between March 14th and 24th.
Tactium already announced, in June, that WhatsApp would be the trending communication and sales channel this year.
Among the advantages highlighted was the more democratic nature of the application, which is less inconvenient for consumers than a phone call.
Large companies started communicating via WhatsApp, which was already used by giants such as Uber and Ifood.
In this wave, omnichannel solutions were driven by the urgency of multichannels, a way to reach the largest possible number of consumers, offering diverse possibilities of communication channels: from WhatsApp to SMS, from email to social networks.
In 2020, several transformations accelerated processes and trends to meet the new needs that arose with the pandemic.
The relationship between consumers and companies has changed, as people's demands have also changed in the current context of social distancing and isolation.
Now, customers are increasingly demanding and connected, with needs compatible with innovation, personalized experience and virtual presence.
Adapting and ensuring a good digital experience for customers was already a trend that 2020 only confirmed.
Consumption at the reach of a mouse or a touch of a screen, with the pandemic, has become not only an option for companies, but an obligation.
This option has become convenient for many belgium whatsapp data Brazilians, boosting the results of digital retail.
Want to know the digital relationship trends in 2021?
So come and discover the tips you can incorporate into your business!
WhatsApp consolidates in 2020 and continues the trend in 2021
Since 2018, the messaging application has been present in the range of relationship channel options between companies and customers, with the launch of the Business and Business API versions.
Right at the beginning of the pandemic, WhatsApp already showed signs that it would attract attention, throughout 2020, with regard to the digital relationship between companies and Brazilian consumers.
This is because Brazil is a country connected to social networks, with more than 150 million users.
More than just a form of leisure, these networks have also become a sales channel.
Due to the pandemic, the use of the messaging app grew by up to 76% worldwide.
The data comes from the consultancy Kantar, which collected data from more than 25 thousand people between March 14th and 24th.
Tactium already announced, in June, that WhatsApp would be the trending communication and sales channel this year.
Among the advantages highlighted was the more democratic nature of the application, which is less inconvenient for consumers than a phone call.
Large companies started communicating via WhatsApp, which was already used by giants such as Uber and Ifood.
In this wave, omnichannel solutions were driven by the urgency of multichannels, a way to reach the largest possible number of consumers, offering diverse possibilities of communication channels: from WhatsApp to SMS, from email to social networks.