The big NOs of Email Marketing
Posted: Thu Jan 23, 2025 3:30 am
Making mistakes is human, it's true, but when you have a limited budget for your Digital Marketing campaign, you need to take all possible precautions to minimize the chances of mistakes that destroy your strategy.
You should not wait until the end of your Email Marketing campaign to avoid getting negative numbers in the metrics you set. Take precautions and avoid the following most common mistakes:
– Don’t test before sending. Test before sending the entire campaign. Software tends to have errors from time to time and it is preferable to do a good test first, plus it will help you familiarize yourself with uganda whatsapp resource the sending and publishing processes.
– Don’t segment. Never forget that you can’t speak to all of your audience in the same way, because not all of them have the same needs. Your database has certainly already served as a first approach to content segmentation, but make it even more limited. Create content aimed at specific audiences within your audience and you will have better results.
– Not measuring. Metrics are there to measure not only the reach of the entire campaign but also the reach of each of its phases. Measure not only the results at the end but also during the process. It will help you make better decisions if you have to make adjustments, and it will also give you time.
– There is no consistency. The publication plan must be followed, otherwise your audience will simply lose interest.
– Use a strange email address. Keep this in mind because your audience will not want to receive spam, but rather content that interests them from a source that interests them and that they know.
– Confusing calls to action . Be clear about the content you are sharing so that your audience can receive the message explicitly.
– Too much or too little content. Again, know your audience well and determine what you should share and what you shouldn’t.
– Not optimizing content for mobile devices. A fatal error considering the use of mobile devices today.
– Too many images . The indiscriminate use of graphic content does not make your Email Marketing more enjoyable and pleasant from the start. You should also take into account the weight of the images, because the heavier they are, the longer they take to load, the person gets bored and does not read the information. Be careful with the resources.
– Not using the right platform. This is why it is essential to test it out, as not all platforms will meet your needs. The most popular ones? Mailchimp, GetResponse, and Aweber.
Incorrect frequency: It is not acceptable for the same subscriber to receive, for example, two emails from the same source per day. Depending on your target audience, they may even be sent once a week, but this error can only be avoided by paying attention to the segmentation of your Buyer Persona .
You should not wait until the end of your Email Marketing campaign to avoid getting negative numbers in the metrics you set. Take precautions and avoid the following most common mistakes:
– Don’t test before sending. Test before sending the entire campaign. Software tends to have errors from time to time and it is preferable to do a good test first, plus it will help you familiarize yourself with uganda whatsapp resource the sending and publishing processes.
– Don’t segment. Never forget that you can’t speak to all of your audience in the same way, because not all of them have the same needs. Your database has certainly already served as a first approach to content segmentation, but make it even more limited. Create content aimed at specific audiences within your audience and you will have better results.
– Not measuring. Metrics are there to measure not only the reach of the entire campaign but also the reach of each of its phases. Measure not only the results at the end but also during the process. It will help you make better decisions if you have to make adjustments, and it will also give you time.
– There is no consistency. The publication plan must be followed, otherwise your audience will simply lose interest.
– Use a strange email address. Keep this in mind because your audience will not want to receive spam, but rather content that interests them from a source that interests them and that they know.
– Confusing calls to action . Be clear about the content you are sharing so that your audience can receive the message explicitly.
– Too much or too little content. Again, know your audience well and determine what you should share and what you shouldn’t.
– Not optimizing content for mobile devices. A fatal error considering the use of mobile devices today.
– Too many images . The indiscriminate use of graphic content does not make your Email Marketing more enjoyable and pleasant from the start. You should also take into account the weight of the images, because the heavier they are, the longer they take to load, the person gets bored and does not read the information. Be careful with the resources.
– Not using the right platform. This is why it is essential to test it out, as not all platforms will meet your needs. The most popular ones? Mailchimp, GetResponse, and Aweber.
Incorrect frequency: It is not acceptable for the same subscriber to receive, for example, two emails from the same source per day. Depending on your target audience, they may even be sent once a week, but this error can only be avoided by paying attention to the segmentation of your Buyer Persona .