Strategy for creating and sending promotional emails

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If you have a well-segmented database, the task of producing promotional emails becomes much easier.

The first step is to choose the specific audience you want to send your campaign to; the second is to choose from the options we mentioned above (discounts, coupons, free trials, etc.) to begin the creation process.

Once you have those two points settled, it’s time to put together the emails. Below, you’ll find best practices for designing effective promotional emails.

Catchy title
The primary goal is to get users to open your emails. To switzerland whatsapp resource achieve this, the subject line has to grab their attention and encourage them to open the email.

It is recommended that the subject line be no longer than 50 characters: people spend only a few seconds on each email, so keep it short and clear. Include a small preview text, which will be displayed right after the subject line.

Image related to the offer
Add a striking and original image to your promotional email that is related to the promotion. If it is a summer sale, you can include an image related to that season: people traveling, beach, sun, beautiful landscapes.

Short, precise and concise texts
Explain the offer or promotion clearly and simply. The average reading time for an email is 10 seconds. Work to ensure that your message can be understood in that time.

Use more numbering. Since people will spend so little time reading your email, lists with hierarchical titles can guide them and make it easier for them to understand.

Optimize your Call to Action
Calls to action are key to conversion. It's no use writing a nice email if it doesn't have a button or banner that the user can click on and convert:

Create compelling calls to action. Use contrasting colors that maintain your company’s overall aesthetic and include actionable verbs.
Place the CTA in an appropriate location. The call to action should not interrupt the user's reading. It is recommended to place it at the end of the text in the form of a banner.
Place buttons on CTAs with images. If you have a CTA in image format, always add a drawing of a button so the user understands that it is where they should click.