KPI for the Sales Department: Calculation Methods and Adaptation
Posted: Thu Jan 23, 2025 3:51 am
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According to Forbes, Apple's stock skyrocketed after it came out with the slogan to attract customers, tripling within a year. The company has long since stopped using the slogan, but Apple fans still take pride in thinking differently.
L'oréal : because you're worth it.
Every woman is sure that she deserves a argentina mobile phone numbers database lot. L'Oréal knows that their cosmetics are used by women to look as attractive as possible. This slogan attracts customers not by providing any information about the company's products. It talks about the opportunities that are opening up for women. And such a completely new approach to understanding cosmetics is completely justified.
Mastercard : there are some things money can't buy. For everything else, there's mastercard .
This slogan to attract customers was invented in 1997, and an advertising campaign with it was launched in 98 countries in 48 languages.
The campaign started with a story about a father and son who decided to go to a baseball game. The father paid for admission, for food, then for a signed ball, but the main thing in this ad is the conversation between the heroes of the video. At that time, there were no social networks, but the campaign gained incredible popularity and became truly viral.
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The secret to the success of the MasterCard advertising campaign is that each video found an emotional response from the audience. Marketers decided to play on such a human feeling as nostalgia – and they were right.
M&M : melts in your mouth, not in your hands (M&M: melts in your mouth, not in the heat).
Another example of a great slogan to attract customers. The company skillfully emphasized the special feature of its chocolate: it does not melt in your hands.
Lay's: betcha can't eat just one.
Has anyone ever eaten just one chip and called it a day? Probably not. A similar slogan to attract customers would work for other snack companies, but as the saying goes, first come, first served.
Lay's doesn't talk about how delicious its chips are. It talks about something people can relate to: human nature.
Dunkin' donuts : America runs on dunkin.
The advertising campaign, launched in April 2006, cost Dunkin' Donuts tens, if not hundreds, of millions of dollars. To attract customers, the slogan was used, claiming that all busy Americans recharge their batteries on the go with coffee from Dunkin' Donuts.
McDonald's : I'm lovin' it.
The campaign was launched in 2003, and this slogan still attracts customers. Many people understand that McDonald's food is not very healthy, but they can't refuse hamburgers, wings, donuts and other dishes from there.
According to Forbes, Apple's stock skyrocketed after it came out with the slogan to attract customers, tripling within a year. The company has long since stopped using the slogan, but Apple fans still take pride in thinking differently.
L'oréal : because you're worth it.
Every woman is sure that she deserves a argentina mobile phone numbers database lot. L'Oréal knows that their cosmetics are used by women to look as attractive as possible. This slogan attracts customers not by providing any information about the company's products. It talks about the opportunities that are opening up for women. And such a completely new approach to understanding cosmetics is completely justified.
Mastercard : there are some things money can't buy. For everything else, there's mastercard .
This slogan to attract customers was invented in 1997, and an advertising campaign with it was launched in 98 countries in 48 languages.
The campaign started with a story about a father and son who decided to go to a baseball game. The father paid for admission, for food, then for a signed ball, but the main thing in this ad is the conversation between the heroes of the video. At that time, there were no social networks, but the campaign gained incredible popularity and became truly viral.
Read also!
Read more
The secret to the success of the MasterCard advertising campaign is that each video found an emotional response from the audience. Marketers decided to play on such a human feeling as nostalgia – and they were right.
M&M : melts in your mouth, not in your hands (M&M: melts in your mouth, not in the heat).
Another example of a great slogan to attract customers. The company skillfully emphasized the special feature of its chocolate: it does not melt in your hands.
Lay's: betcha can't eat just one.
Has anyone ever eaten just one chip and called it a day? Probably not. A similar slogan to attract customers would work for other snack companies, but as the saying goes, first come, first served.
Lay's doesn't talk about how delicious its chips are. It talks about something people can relate to: human nature.
Dunkin' donuts : America runs on dunkin.
The advertising campaign, launched in April 2006, cost Dunkin' Donuts tens, if not hundreds, of millions of dollars. To attract customers, the slogan was used, claiming that all busy Americans recharge their batteries on the go with coffee from Dunkin' Donuts.
McDonald's : I'm lovin' it.
The campaign was launched in 2003, and this slogan still attracts customers. Many people understand that McDonald's food is not very healthy, but they can't refuse hamburgers, wings, donuts and other dishes from there.