Another WhatsApp update has been announced: are you up to date? On July 9, 2020, WhatsApp will launch a new policy for companies to authorize the sending of active messages through the WhatsApp Business API .
Basically, what changes is the OPT-IN policy. But what is OPT-IN? Before explaining the changes to WhatsApp, it is necessary to know the basic rules in this area. OPT-IN is the necessary authorization, given by an individual, to receive communications from a certain company.
For example, in relation to email communications: for a company to send email marketing campaigns, it needs to have a qualified contact base and have opted in. This term comes from English and, loosely translated, would be the same as opting in, that is, opting in to the list that allows messages to be sent.
In other words, all people included in these email lists must have authorized receiving emails, whether communications, newsletters and/or promotions from that company.
There is another concept, called OPT-OUT, which means cayman islands whatsapp data to opt out. It is used when someone asks to unsubscribe from a list.
In the case of WhatsApp, with the update, companies will still be required to obtain participation before sending notifications to customers, but there have been some flexibilities in relation to the previous rules. We will explain the new rules here.
WhatsApp explains that the idea is to help people receive useful information from companies in a variety of ways, both inside and outside the app.
After the release of this policy update, it will be possible to obtain OPT-IN via automated voice contact: an URA that calls the customer and confirms whether they accept receiving messages and also using WhatsApp itself to send a message collecting authorization.
WhatsApp Business API: what it is and how it can be used by companies .
Updated requirements
Businesses must clearly state that a person opts in to receive messages from the business via WhatsApp;
When requesting OPT-IN, the company must make clear to the person the name of the company that they are authorizing to send messages;
Businesses must comply with the messaging rules already in place in WhatsApp 's policy .