Step 4: Make it as easy as possible for your stylists to cross-sell your services and home care products
Posted: Thu Jan 23, 2025 3:52 am
What tools can be used to facilitate the referral of clients to other salon specialists:
recommendation – it is a mandatory component of the salon services protocol and should complete them;
merchandising;
individual offers;
a coupon providing a discount on the venezuela mobile phone numbers database introductory procedure for 3 days;
master classes;
free consultations;
informational and advertising materials.
Actions of the fourth stage:
Continuous work with the customer database: analysis of purchased services and creation of personalized offers.
Constantly returning to the second step.
Requesting help with merchandising from the distributor you work with. At a minimum, they should provide you with product display planograms and POS materials.
Step 5: Require your staff to memorize key services and products
This applies to both your own and other technicians. Suggest that your suppliers work together. Ask them to reformat their advertising materials from a description of the characteristics of the devices/products to a description of the action they provide and the problems of people that they can solve. Require that they create checklists (control sheets) that allow you to check the knowledge of your staff.
Do not forget that your specialists and administrators cannot know in detail about each service of your beauty salon. This is not necessary. It is enough if they are able to inform the visitor about the main services, about new products and about the promotions held in the salon.
Knowledge should be enough to formulate one sentence for each service. "Service - what problem is it intended to solve - more than X clients have already used it (every second visitor to our beauty salon gets a manicure with us) - we invite you to the introductory service."
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
The actions of the fifth step are as follows:
Creating cheat sheets for products. In each one, you need to describe the problem, indicate the product intended to solve it, disclose its advantages, mechanism of action and cost.
Conducting master classes for specialists on expert knowledge of each other's basic services.
For each service introduced for the first time, print out information for each master according to the template: “Service – what problem is it intended to solve – more than X clients have already used it (every second visitor to our beauty salon gets a manicure with us) – we invite you to the introductory service.”
recommendation – it is a mandatory component of the salon services protocol and should complete them;
merchandising;
individual offers;
a coupon providing a discount on the venezuela mobile phone numbers database introductory procedure for 3 days;
master classes;
free consultations;
informational and advertising materials.
Actions of the fourth stage:
Continuous work with the customer database: analysis of purchased services and creation of personalized offers.
Constantly returning to the second step.
Requesting help with merchandising from the distributor you work with. At a minimum, they should provide you with product display planograms and POS materials.
Step 5: Require your staff to memorize key services and products
This applies to both your own and other technicians. Suggest that your suppliers work together. Ask them to reformat their advertising materials from a description of the characteristics of the devices/products to a description of the action they provide and the problems of people that they can solve. Require that they create checklists (control sheets) that allow you to check the knowledge of your staff.
Do not forget that your specialists and administrators cannot know in detail about each service of your beauty salon. This is not necessary. It is enough if they are able to inform the visitor about the main services, about new products and about the promotions held in the salon.
Knowledge should be enough to formulate one sentence for each service. "Service - what problem is it intended to solve - more than X clients have already used it (every second visitor to our beauty salon gets a manicure with us) - we invite you to the introductory service."
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
The actions of the fifth step are as follows:
Creating cheat sheets for products. In each one, you need to describe the problem, indicate the product intended to solve it, disclose its advantages, mechanism of action and cost.
Conducting master classes for specialists on expert knowledge of each other's basic services.
For each service introduced for the first time, print out information for each master according to the template: “Service – what problem is it intended to solve – more than X clients have already used it (every second visitor to our beauty salon gets a manicure with us) – we invite you to the introductory service.”