Should I focus on my own website or sell only through Amazon and eBay?
Posted: Thu Jan 23, 2025 4:17 am
If you're new to online selling, you may be wondering whether to start selling your products on retail platforms like Amazon and eBay or create your own website with an online store. Even if you've been around for a while, enjoying the benefits of the platforms, you may want to consider creating your own store. Both options have their advantages and challenges. Which one to choose? Today we're going to look at each option to help you decide which is best for your business.
Creating an image for your brand
When it comes to creating an image for your brand, there's no doubt philippines phone number list having your own website gives you more control over it. As anyone who has visited Amazon or eBay will tell you, there are very limited options for controlling the look and feel of your product pages.
Colors, fonts, and layout are pretty standardized across these platforms, although eBay does give you more options than Amazon when browsing the product page. However, no one would argue that these pages are exactly dynamic.
Of course, there are some things you can do to stand out from the crowd. When it comes to the product page, providing good images is essential when selling online, both on platforms and on your own website. Creating unique product descriptions is also something you need to pay attention to. But when it comes to selling platforms, that's all you can do.
Having your own website allows you to personalize the experience you want to give your customers. Your brand should exude personality. It should be a reflection of the lifestyle of your target customer group and this should be reflected in the design of the website.
One downside to marketplaces is that you have to be very careful about how you promote yourself. Amazon, for example, is very strict about this. They basically forbid you from mentioning your own company. You can't even include your card or print your website on the invoices included in the package. While many would say that doing so would be good business practice, Amazon would see it as the merchant trying to drive customers away from Amazon, which they aren't exactly happy about.
Creating an image for your brand
When it comes to creating an image for your brand, there's no doubt philippines phone number list having your own website gives you more control over it. As anyone who has visited Amazon or eBay will tell you, there are very limited options for controlling the look and feel of your product pages.
Colors, fonts, and layout are pretty standardized across these platforms, although eBay does give you more options than Amazon when browsing the product page. However, no one would argue that these pages are exactly dynamic.
Of course, there are some things you can do to stand out from the crowd. When it comes to the product page, providing good images is essential when selling online, both on platforms and on your own website. Creating unique product descriptions is also something you need to pay attention to. But when it comes to selling platforms, that's all you can do.
Having your own website allows you to personalize the experience you want to give your customers. Your brand should exude personality. It should be a reflection of the lifestyle of your target customer group and this should be reflected in the design of the website.
One downside to marketplaces is that you have to be very careful about how you promote yourself. Amazon, for example, is very strict about this. They basically forbid you from mentioning your own company. You can't even include your card or print your website on the invoices included in the package. While many would say that doing so would be good business practice, Amazon would see it as the merchant trying to drive customers away from Amazon, which they aren't exactly happy about.