Benefits of the Black Friday promotion
Posted: Thu Jan 23, 2025 4:36 am
"Dutch auction"
The peculiarity of this method of increasing sales of a real estate agency is that the seller determines the cut-off price.
RFM analysis
Source: shutterstock.com
The cutoff price is the minimum price of the property, below which it cannot be sold. During the auction, the price is lowered until one of the participants expresses a desire to purchase the property.
In this case, the price cannot fall below the cutoff price. If no participant beats the specified price, the auction is declared over, and the winner is the one who offered the highest price.
For example, the price of about 20 plots of costa-rica mobile phone numbers database land in the village of "Sofrinskiye Prudy", located close to each other, dropped by 50 thousand rubles from the starting price every day. Due to the fact that buyers did not know when the auction would end, the excitement was constantly growing.
The auction lasted two weeks, and the maximum discount was 700 thousand rubles, with the average price for a plot being 2.5 million rubles.
Taking into account the above, it can be noted that the "Dutch auction" is essentially a standard auction. But, in accordance with it, the price of the object put up for auction changes according to a more complex scheme. This significantly warms up the interest of buyers, due to the opportunity to buy the object at the lowest possible cost.
Black Sale
Few people know, but the "Black Friday" system is carried out not only in relation to clothes, shoes, household appliances, but also real estate. In Russia, this method, aimed at increasing sales, is also successfully used by real estate agencies.
Source: unsplash.com
Many real estate professionals have noted the great excitement around Black Friday, have started organizing similar sales, and have also begun to take an active part in the large-scale Black Friday Real Estate campaign.
Only primary housing under construction or completed, i.e. apartments, flats, townhouses, cottages and even land plots, can be sold as part of such an event.
On average, agencies offer 15-20% discounts on real estate on Black Friday. But the exact amount of the discount becomes known only after the start of the promotion. Some developers arrange not only "Black Fridays", but also "Black Thursdays".
It should be noted that buying real estate during "Black Fridays" has certain disadvantages. In addition to the fact that citizens can buy objects at a reduced cost, they also face risks.
It is important to keep in mind that the property may not be completed, or the property may not fully meet the client's expectations. But usually large companies participate in "Black Fridays", for which reputation is above all else, and therefore there are almost no problems with promotional real estate.
How to buy real estate during "Black Fridays"? First, the buyer selects a lot on the promotion website and reserves it. If the offered real estate meets the client's expectations, he signs the contract. Only after that, payment is made.
When do they hold such events aimed at increasing sales of real estate agencies? Mainly in the so-called "dead seasons", when there are almost no sales. Black Friday is a great stimulus for demand among buyers, and any agency, of course, would rather sell at least something, even at a lower price, than sell nothing at all.
Online tools to increase sales of real estate agencies
Increasing sales of real estate agency_website
The peculiarity of this method of increasing sales of a real estate agency is that the seller determines the cut-off price.
RFM analysis
Source: shutterstock.com
The cutoff price is the minimum price of the property, below which it cannot be sold. During the auction, the price is lowered until one of the participants expresses a desire to purchase the property.
In this case, the price cannot fall below the cutoff price. If no participant beats the specified price, the auction is declared over, and the winner is the one who offered the highest price.
For example, the price of about 20 plots of costa-rica mobile phone numbers database land in the village of "Sofrinskiye Prudy", located close to each other, dropped by 50 thousand rubles from the starting price every day. Due to the fact that buyers did not know when the auction would end, the excitement was constantly growing.
The auction lasted two weeks, and the maximum discount was 700 thousand rubles, with the average price for a plot being 2.5 million rubles.
Taking into account the above, it can be noted that the "Dutch auction" is essentially a standard auction. But, in accordance with it, the price of the object put up for auction changes according to a more complex scheme. This significantly warms up the interest of buyers, due to the opportunity to buy the object at the lowest possible cost.
Black Sale
Few people know, but the "Black Friday" system is carried out not only in relation to clothes, shoes, household appliances, but also real estate. In Russia, this method, aimed at increasing sales, is also successfully used by real estate agencies.
Source: unsplash.com
Many real estate professionals have noted the great excitement around Black Friday, have started organizing similar sales, and have also begun to take an active part in the large-scale Black Friday Real Estate campaign.
Only primary housing under construction or completed, i.e. apartments, flats, townhouses, cottages and even land plots, can be sold as part of such an event.
On average, agencies offer 15-20% discounts on real estate on Black Friday. But the exact amount of the discount becomes known only after the start of the promotion. Some developers arrange not only "Black Fridays", but also "Black Thursdays".
It should be noted that buying real estate during "Black Fridays" has certain disadvantages. In addition to the fact that citizens can buy objects at a reduced cost, they also face risks.
It is important to keep in mind that the property may not be completed, or the property may not fully meet the client's expectations. But usually large companies participate in "Black Fridays", for which reputation is above all else, and therefore there are almost no problems with promotional real estate.
How to buy real estate during "Black Fridays"? First, the buyer selects a lot on the promotion website and reserves it. If the offered real estate meets the client's expectations, he signs the contract. Only after that, payment is made.
When do they hold such events aimed at increasing sales of real estate agencies? Mainly in the so-called "dead seasons", when there are almost no sales. Black Friday is a great stimulus for demand among buyers, and any agency, of course, would rather sell at least something, even at a lower price, than sell nothing at all.
Online tools to increase sales of real estate agencies
Increasing sales of real estate agency_website