Let's face it, the moment a promotion crosses
Posted: Thu Jan 23, 2025 4:44 am
Promotions are a very powerful tool for attracting, retaining and attracting customers. Depending on the objective to be achieved, there is a wide range of promotional options, some more innovative and creative than others. This type of action can be easily adapted to different budgets.
The advantage is that joint promotional actions can be carried out with the different businesses in the shopping centre. A promotion is a perfect strategy to have a friendly wink with the canadian cto cio email list customers of the commercial area while increasing the visibility of the operator's product portfolio. Adapting the promotion to the commercial strategy and the public is a key aspect.
Promotions for special dates, new openings, launches, cross-selling, gifts, visibility of one of the operators... Originality is a relevant factor. For example, free mini croissants on the occasion of Croissant Day, gift cards to discover the new collection of a firm that celebrates the reopening of its store or a special day with your mother in three establishments in the centre to celebrate Mother's Day.
Promotions can be an excellent strategy to obtain new contacts for the center's CRM database and new followers on social networks.
2. Events
At a time when generating added value for the consumer has become decisive, event marketing is the perfect ally.
The goal is to organize an event that goes beyond the idea of winning over the user and tries to create memorable experiences. Quality entertainment to connect with the emotions of a perfectly identified buyer persona .
Events are one of the marketing strategies that attract more visitors to shopping centres – due to the concept of the event itself and/or its virality – and generate leads that increase the database.
The range of event possibilities is as wide as the imagination of the person in charge of planning the actions in the shopping centre.
The weekly programme of children's activities , aimed at offering entertainment options for the little ones, is one of the most successful initiatives in shopping centres today. This type of event complements the operators' offer by targeting the whole family.
In coordination with companies operating in the retail space, thematic workshops can be organised related to the brand itself or to mark an important event. Attendance at the workshop can be associated with other types of actions such as participation in raffles.
The advantage is that joint promotional actions can be carried out with the different businesses in the shopping centre. A promotion is a perfect strategy to have a friendly wink with the canadian cto cio email list customers of the commercial area while increasing the visibility of the operator's product portfolio. Adapting the promotion to the commercial strategy and the public is a key aspect.
Promotions for special dates, new openings, launches, cross-selling, gifts, visibility of one of the operators... Originality is a relevant factor. For example, free mini croissants on the occasion of Croissant Day, gift cards to discover the new collection of a firm that celebrates the reopening of its store or a special day with your mother in three establishments in the centre to celebrate Mother's Day.
Promotions can be an excellent strategy to obtain new contacts for the center's CRM database and new followers on social networks.
2. Events
At a time when generating added value for the consumer has become decisive, event marketing is the perfect ally.
The goal is to organize an event that goes beyond the idea of winning over the user and tries to create memorable experiences. Quality entertainment to connect with the emotions of a perfectly identified buyer persona .
Events are one of the marketing strategies that attract more visitors to shopping centres – due to the concept of the event itself and/or its virality – and generate leads that increase the database.
The range of event possibilities is as wide as the imagination of the person in charge of planning the actions in the shopping centre.
The weekly programme of children's activities , aimed at offering entertainment options for the little ones, is one of the most successful initiatives in shopping centres today. This type of event complements the operators' offer by targeting the whole family.
In coordination with companies operating in the retail space, thematic workshops can be organised related to the brand itself or to mark an important event. Attendance at the workshop can be associated with other types of actions such as participation in raffles.