Select a color scheme
Posted: Thu Jan 23, 2025 4:47 am
Select a color scheme
When searching for colors in your corporate identity, it is important to keep this scheme in mind. The most common are:
Monochromatic – used by brands that are inclined to minimalism and seek to emphasize only one of their features. Allows you to avoid boredom in the corporate style by differentiating shades.
Analogue – two adjacent colors from the color wheel are used. It is considered a win-win option, since adjacent colors evoke similar emotions and associations.
Additional - it is based on shades that are at opposite points of the color wheel. The scheme allows you to create a dynamic effect, to push for action. The danger is that the logo can be perceived as an imitation of a famous brand, because standard combinations are used quite often.
Triadic – involves the use of three mint database colors that are located in the color wheel at the same distance from each other. It is important to be careful here and choose shades that reflect the company's message.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357
Choosing a color for corporate identity by business area
Each color has a set of spheres that it suits best. Let's look at the most popular colors in corporate style.
Red
It is a good option for:
companies involved in digital technologies, media, as it emphasizes the readiness for bold decisions;
restaurants, especially fast food outlets, because red awakens hunger;
clothing brands - speaks of self-confidence;
products for men, being a symbol of masculinity;
car sales: considered a sign of strength, power;
dating sites, as it is traditionally associated with passion, love.
Red color for business
It is better to avoid red color in the corporate style:
social networks;
air carriers;
manufacturers of hygiene products;
scientific companies;
to sellers of drinking water.
Yellow
When searching for colors in your corporate identity, it is important to keep this scheme in mind. The most common are:
Monochromatic – used by brands that are inclined to minimalism and seek to emphasize only one of their features. Allows you to avoid boredom in the corporate style by differentiating shades.
Analogue – two adjacent colors from the color wheel are used. It is considered a win-win option, since adjacent colors evoke similar emotions and associations.
Additional - it is based on shades that are at opposite points of the color wheel. The scheme allows you to create a dynamic effect, to push for action. The danger is that the logo can be perceived as an imitation of a famous brand, because standard combinations are used quite often.
Triadic – involves the use of three mint database colors that are located in the color wheel at the same distance from each other. It is important to be careful here and choose shades that reflect the company's message.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357
Choosing a color for corporate identity by business area
Each color has a set of spheres that it suits best. Let's look at the most popular colors in corporate style.
Red
It is a good option for:
companies involved in digital technologies, media, as it emphasizes the readiness for bold decisions;
restaurants, especially fast food outlets, because red awakens hunger;
clothing brands - speaks of self-confidence;
products for men, being a symbol of masculinity;
car sales: considered a sign of strength, power;
dating sites, as it is traditionally associated with passion, love.
Red color for business
It is better to avoid red color in the corporate style:
social networks;
air carriers;
manufacturers of hygiene products;
scientific companies;
to sellers of drinking water.
Yellow