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Web design and basic presence on the Internet with the Digital Kit

Posted: Thu Jan 23, 2025 4:54 am
by tongfkymm44
We have no doubt that the majority of small businesses and freelancers in Spain want to have a website that can offer their services and products in the most professional way possible. However, there is something that has caught our attention: according to the latest studies related to the digitalization of small and medium-sized businesses in Spain, there are still a large number of businesses that do not have a website. In this article we will explain what you need to know about using the digital kit for web design and basic presence on the Internet.

At Prismalia, we believe that not having a website in 2024 is very risky for companies. However, we are aware that there are many reasons why a small business has not taken the step towards creating a website for its business, medical practice email database including not being able to allocate a budget for this. Luckily, the Digital Kit offers grants of up to 2000 euros, which means that creating a website is more accessible for businesses with up to 250 employees and self-employed workers.

Before continuing, you should know that the Digital Kit program aims to modernize the Spanish productive fabric, promote its growth and presence in new markets and is a Government initiative to subsidize the implementation of digital solutions available on the market that meet the needs of small businesses, micro-enterprises and self-employed workers. The program is part of the Recovery, Transformation and Resilience Plan, the Spain Digital 2025 agenda and the SME Digitalization Plan 2021-2025. If you want to know more about what the digital kit is, its requirements and how to get it , we recommend that you read the extensive article that we have prepared for you.

Do you want to know what the digital kit for web design grants consist of, what they consist of and how to apply for them? Keep reading!

Can we help you?
Website design and basic online presence with the Digital Kit, what is it?
As we mentioned in the introduction, the Digital Kit program offers you a great opportunity to begin a journey in the digital universe and generate a boost in your business by implementing one of the twelve categories of digital solutions offered in the program.

According to the program's regulatory bases, the category of web design and basic presence is based on the creation of a website for your company or the significant improvement of the current one and actions for the basic presence on the Internet. The implemented solution will have the following services with a maximum amount of 2000 euros of subsidy.

What is web design and basic internet presence?
Web design can be comparable to building and decorating a physical store, but in the digital world. The effort and hours of work you put into creating your website will be rewarded when your customers visit it. A good web design should involve an attractive appearance, be functional for visitors, and quickly identify what your business is about. With these aspects, we are sure that your potential customers will perceive your website as a professional and trustworthy site for them.

A good website is not just one that is visually pretty, but it must also meet key requirements. Here are some examples:

It must have good usability with a design that facilitates use and navigation.
Loading speed. This is one of the main reasons why a visitor leaves a company's website.
It is essential that it be web responsive. That is, the website must adapt to any device, be it mobile, tablet or PC.
Your new website should have relevant, useful and engaging content for your visitors.
Once we have our website ready, it is important to attract new customers. To do this, it is essential to create a basic presence on the Internet, which basically helps you to be found, generate trust among your target audience and interact with your customers through posts on your blog or social networks.

The essential actions to have a basic presence on the Internet are:

Have a website with an architecture and titles prepared for search engines like Google or Bing.
Establish the creation of specific pages such as a blog so that you can offer your potential clients professional information and resolve their doubts.
Create a business profile on Google.
Register your business in online directories.
In short, web design and a basic online presence are the foundation for digitalizing your business. If this is not properly built, your business will never be able to reach the top of digital results. Thanks to the Digital Kit, you will have digital marketing experts on your side who will implement digital solutions for your company without you having to worry about anything.