Device type is another segmentation that focuses on two aspects

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If a subscriber has consistently clicked on content you sent that directly links them to a specific type of product, it means they are a potential lead and should have a higher lead score compared to others who didn't engage much with the content you sent.

From here, you can begin to approach the strategy you'll use to convert them, whether it's sending them a coupon, discount, or promotion for a product they've been actively using. For subscribers who haven't engaged with your content, it can audit your email campaigns to identify and fix underlying issues to avoidDMARC failure.

Device type
mobile or desktop. Email content differs in presentation cameroon phone number list on both sides, and there are many options for targeted content creation on mobile and desktop platforms.

Optimizing certain content specifically for mobile users can lead to more attention and clicks since it can be more visually appealing and accessible on that specific type of device.

In 2018,about 50% of emailsare opened on mobile, so you can better serve a wider audience if you segment contacts who use mobile primarily as their email opening device.

Abandoning the cart

This type of segmentation primarily affects e-commerce businesses. Recently, cart abandonment has become a growing problem for many online retailers, with around67%carts that visitors abandoned just before the sales area.