The 3 key H's for your content: HERO-HUB-HELP
Posted: Thu Jan 23, 2025 5:06 am
Google's tools for reaching your audience are becoming more specialized and sectorized; therefore, knowing at what level your content marketing can go in one direction or another will help you reach your potential client in a more suitable way.
Google has been focusing the promotion of video on YouTube on three levels; the so-called HERO model is increasingly seen by companies as a powerful way to segment any marketing content, and the perfect bangladesh phone number list effective basis for a digital marketing strategy.
But at the segmentation level we don't only have the HERO model, we also have the HUB model and the HELP model. What we intend with this article is to clarify what tools each segmentation model has and how this will help you in your strategy in an effective way.
Why should we segment our content?
The digital world is very vast; in the 21st century, companies should not fall into the traditional approach of promoting their company and their products periodically, whether through videos, photography, social networks, etc.
Today, the most successful brands are those that have been able to build online communities that remain loyal to them. How is this done? By offering constant and varied content through different online channels.
The HERO-HUB-HELP model is the way to segment content to be created with the right objectives and thus be distributed through the appropriate channels. Our objectives are based on:
Where
When
As
Who
Consumers expect businesses to advertise their products and services, but they also expect valuable content that can be accessed through social media.
Google has been focusing the promotion of video on YouTube on three levels; the so-called HERO model is increasingly seen by companies as a powerful way to segment any marketing content, and the perfect bangladesh phone number list effective basis for a digital marketing strategy.
But at the segmentation level we don't only have the HERO model, we also have the HUB model and the HELP model. What we intend with this article is to clarify what tools each segmentation model has and how this will help you in your strategy in an effective way.
Why should we segment our content?
The digital world is very vast; in the 21st century, companies should not fall into the traditional approach of promoting their company and their products periodically, whether through videos, photography, social networks, etc.
Today, the most successful brands are those that have been able to build online communities that remain loyal to them. How is this done? By offering constant and varied content through different online channels.
The HERO-HUB-HELP model is the way to segment content to be created with the right objectives and thus be distributed through the appropriate channels. Our objectives are based on:
Where
When
As
Who
Consumers expect businesses to advertise their products and services, but they also expect valuable content that can be accessed through social media.