Benefits of Instagram Guides

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We still haven't convinced you to dive headlong into creating a Guide, we'll tell you about some of the benefits of using them in your retail marketing strategy, focusing on shopping center marketing :

Promoting stores and brands . Instagram Guides allow cfo email lists shopping centers to promote the stores and brands located within them. You can create themed guides that highlight different stores, products, or trends present in the mall, which helps to generate visibility and attract the attention of users.
Highlight events and promotions . Shopping centers organize special events and promotions in order to attract new customers.

These listings are a great way to highlight these events, show available discounts, share details about times and locations, and build anticipation among your audience.

Offer shopping recommendations . You can create guides that highlight popular products, the latest fashion trends, the best gifts for special occasions, or new movies in theaters, among other possibilities. This helps users discover new options and make informed purchasing decisions.

Creating a virtual shopping experience . Many users turn to Instagram for inspiration and product recommendations. Retailers and malls can create a virtual shopping experience, where users explore different stores and products from the comfort of their mobile devices. This increases engagement with the mall or store offline, fostering interest in physically visiting them, giving rise to a consumer trend known as ROPO.

ROPO refers to the behavior of consumers who search or consult products on the Internet and then make the purchase in a physical establishment. It stands for “Research Online, Purchase Offline ” and defines the habit of nearly 70% of users , who check websites, analyze online stores and social networks.