How to run a campaign with influencers?

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You've probably heard of influencers. After all, they are social media ambassadors who have thousands or millions of fans who follow them, admire them, and buy everything they recommend. Would you like one of them to speak well of your brand, product, or service, and bring you a ton of visits, sales, and loyal customers? Well, you're in luck, because in this post we'll tell you in detail how to run a campaign with influencers that will also turn your followers into fans.

An influencer campaign is not just about sending them a free product and waiting for them to post it. It is a powerful digital marketing strategy , which requires a lot of planning, execution and measurement, including a study to write the best message to collaborate with influencers . But don't worry, you just have to follow this roadmap that we provide at Prismalia so that network marketing contact database your influencer campaign is a huge success. Ready? Here we go!

What is an influencer campaign and why is it important for your digital marketing strategy?
An influencer campaign is a digital marketing strategy used to associate a brand's image with well-known figures from the digital world, who exert great influence on social media. These figures are known as “influencers” and can promote your brand, product or service to help you achieve your business goals.

Influencers have a great power of persuasion over their audience, being able to reach thousands or millions of people who can become your potential customers . In addition, they generate trust, credibility and loyalty towards your brand , something that cannot be achieved with traditional advertising. (In addition, their ads are usually much more fun and closer, sometimes, they don't even seem like advertising)

The most important thing about influencer campaigns is that they allow you to reach a very specific and segmented audience , increasing the reach of your messages and the chances of conversions. For example, if you have a sportswear brand, you can collaborate with an influencer who has a large following interested in fitness and sports. This way, your message will reach the right people and you will be more likely to generate sales or conversions.

Advantages of doing a campaign with influencers
Running a campaign with influencers has huge benefits for your online business. We'll tell you about it in 4 key points!

Expand your reach
✓ Influencers allow you to reach a huge, segmented audience that would otherwise be difficult to reach. Bear in mind that each influencer has their own community of followers, which can range from a few thousand to millions of people around the world. And the best thing is that these fans are interested in the topic that the influencer deals with, and therefore, in your brand, product or service.

Building trust
✓ They are like friends who recommend what is trendy, what works or what you will like. And you listen to them, because you trust them and you like them. Thus, influencers become promoters of your brand, and they help you generate trust and credibility among your target audience . Influencers also have a good online reputation, and this is reflected in your brand image.

Increase your engagement
✓ In addition to promoting your brand, influencers help you create a strong connection with your audience . They generate quality, original and creative content that captures the attention and emotion of their followers. In turn, they interact with their community, respond to their comments, questions and suggestions, and create a climate of closeness and complicity with their community . All of this translates into greater engagement, that is, a higher level of interaction, participation and loyalty from your audience.

Improve your SEO
✓ As if that were not enough, influencers help improve your organic positioning in search engines , as they create relevant content, generate links and increase traffic to your website or online store. The content that influencers create for your campaign can appear in the first results on Google , which will give you more visibility and authority. And of course, the traffic that influencers direct to your website is highly segmented traffic that will give you more conversion and sales opportunities.

As you can see, running a campaign with influencers has many advantages for your digital marketing strategy. But don't think it's a piece of cake. You should keep in mind that not all influencers are suitable for all brands, so it's essential to carefully choose who you're going to partner with. And most importantly, running a campaign with influencers requires a lot of planning, execution, and measurement . We're going to tell you about that below.