Success stories: the importance of reviewing the agency's portfolio
Posted: Thu Jan 23, 2025 5:19 am
Every agency has its own organizational culture . This is a unique combination of practices, behaviors, values, and beliefs that define how they operate and engage with the world. This culture affects everything from decision-making to how they communicate and collaborate.
If, for example, your company focuses on SEO in Madrid , you probably value speed, adaptability and local knowledge . An agency whose culture leans towards innovation, proactivity and understanding will be an ideal fit.
Why it is vital to share similar values and visions
Fluid communication : Companies that share values and visions tend to “speak nurses email database the same language.” This facilitates communication, reduces misunderstandings and speeds up decision-making.
Teamwork : When both parties value the same principles, it is easier to establish a sense of collaboration. Goals feel shared, and there is a greater commitment to achieving them.
Mutual trust : Knowing that your agency values the same things you do helps build a relationship of trust. This is essential, especially when facing challenges or taking risks.
Consistency in branding : Especially in marketing, sharing a similar vision ensures that campaigns and strategies are aligned with your brand identity.
4 – Tools and technologies they use
In the digital age, online marketing is no longer just about creativity and intuition. It is now heavily supported by data, analytics and advanced technologies that facilitate decision-making and enable more precise and effective campaigns.
Technologies and tools in the marketing world evolve at a dizzying pace. What was revolutionary a year ago may be obsolete today. Here are some reasons why it is essential for an agency to stay up to date:
Efficiency : Newer tools are often faster and offer better features, allowing you to run campaigns more efficiently.
Accuracy : Today's technologies provide more accurate data and analysis, resulting in better-informed decisions.
Competitiveness : Keeping up to date with the latest tools can give a company a competitive advantage, especially in highly competitive markets.
Innovation : Adopting new tools can open doors to innovative strategies and tactics that may not have been possible with previous technologies.
Do you use your own tools or popular tools on the market?
Agencies can choose to develop their own tools or use popular solutions available on the market.
As for proprietary tools, they can be designed specifically for the unique needs of the agency or its clients. In addition, they offer the agency a competitive advantage and added value. However, developing and maintaining them can be expensive.
Popular tools are used by many companies, which generally guarantees their effectiveness and reliability. They also have regular support and continuous updates. However, they may not be perfectly suited to the specific needs of certain clients or campaigns.
5 – Budget and pricing structure
In the digital marketing space, budget and pricing structure are crucial aspects that can determine the viability and success of a collaboration between a company and an agency. While cost is a key consideration, it is essential that companies do not view it as the only determining factor.
Understanding the price-value relationship
Price-value ratio refers to the perception of value you get for each euro spent. The cheapest option is not always the best, nor does the most expensive guarantee superior results.
Hidden costs : A deal that appears cheap at first may have additional, unspecified costs that add up over time.
Quality of service : A more expensive service may offer more personalized attention, more effective strategies and better results.
Tools and resources : Agencies that invest in cutting-edge tools or specialized talent may have higher prices, but they can offer a higher quality service.
Keys to negotiating a contract that benefits both parties
Transparency : Both parties should be clear about their expectations, needs and limitations from the beginning.
Understand the scope : Make sure all services offered are clearly detailed and that you understand what each one entails.
Flexibility in terms : Instead of focusing on a fixed price, look for pricing structures that can be adapted based on changing results or needs.
Periodic review – Set review points in the contract to assess progress and make adjustments if necessary.
Added value : Consider the intangibles that the agency offers, such as years of experience, specialized knowledge or access to exclusive tools.
6 – Flexibility and adaptability
Strategies must be fluid, able to adapt to changing consumer behaviors , market trends and technological advances. Continuous measurement and analysis are essential in any marketing campaign.
An agency that actively monitors results and is willing to pivot or adjust strategies based on the data collected is invaluable. This proactivity not only optimizes ROI but also demonstrates commitment to client success.
If, for example, your company focuses on SEO in Madrid , you probably value speed, adaptability and local knowledge . An agency whose culture leans towards innovation, proactivity and understanding will be an ideal fit.
Why it is vital to share similar values and visions
Fluid communication : Companies that share values and visions tend to “speak nurses email database the same language.” This facilitates communication, reduces misunderstandings and speeds up decision-making.
Teamwork : When both parties value the same principles, it is easier to establish a sense of collaboration. Goals feel shared, and there is a greater commitment to achieving them.
Mutual trust : Knowing that your agency values the same things you do helps build a relationship of trust. This is essential, especially when facing challenges or taking risks.
Consistency in branding : Especially in marketing, sharing a similar vision ensures that campaigns and strategies are aligned with your brand identity.
4 – Tools and technologies they use
In the digital age, online marketing is no longer just about creativity and intuition. It is now heavily supported by data, analytics and advanced technologies that facilitate decision-making and enable more precise and effective campaigns.
Technologies and tools in the marketing world evolve at a dizzying pace. What was revolutionary a year ago may be obsolete today. Here are some reasons why it is essential for an agency to stay up to date:
Efficiency : Newer tools are often faster and offer better features, allowing you to run campaigns more efficiently.
Accuracy : Today's technologies provide more accurate data and analysis, resulting in better-informed decisions.
Competitiveness : Keeping up to date with the latest tools can give a company a competitive advantage, especially in highly competitive markets.
Innovation : Adopting new tools can open doors to innovative strategies and tactics that may not have been possible with previous technologies.
Do you use your own tools or popular tools on the market?
Agencies can choose to develop their own tools or use popular solutions available on the market.
As for proprietary tools, they can be designed specifically for the unique needs of the agency or its clients. In addition, they offer the agency a competitive advantage and added value. However, developing and maintaining them can be expensive.
Popular tools are used by many companies, which generally guarantees their effectiveness and reliability. They also have regular support and continuous updates. However, they may not be perfectly suited to the specific needs of certain clients or campaigns.
5 – Budget and pricing structure
In the digital marketing space, budget and pricing structure are crucial aspects that can determine the viability and success of a collaboration between a company and an agency. While cost is a key consideration, it is essential that companies do not view it as the only determining factor.
Understanding the price-value relationship
Price-value ratio refers to the perception of value you get for each euro spent. The cheapest option is not always the best, nor does the most expensive guarantee superior results.
Hidden costs : A deal that appears cheap at first may have additional, unspecified costs that add up over time.
Quality of service : A more expensive service may offer more personalized attention, more effective strategies and better results.
Tools and resources : Agencies that invest in cutting-edge tools or specialized talent may have higher prices, but they can offer a higher quality service.
Keys to negotiating a contract that benefits both parties
Transparency : Both parties should be clear about their expectations, needs and limitations from the beginning.
Understand the scope : Make sure all services offered are clearly detailed and that you understand what each one entails.
Flexibility in terms : Instead of focusing on a fixed price, look for pricing structures that can be adapted based on changing results or needs.
Periodic review – Set review points in the contract to assess progress and make adjustments if necessary.
Added value : Consider the intangibles that the agency offers, such as years of experience, specialized knowledge or access to exclusive tools.
6 – Flexibility and adaptability
Strategies must be fluid, able to adapt to changing consumer behaviors , market trends and technological advances. Continuous measurement and analysis are essential in any marketing campaign.
An agency that actively monitors results and is willing to pivot or adjust strategies based on the data collected is invaluable. This proactivity not only optimizes ROI but also demonstrates commitment to client success.