What is a web consultancy?

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A web consultancy consists of carrying out an in-depth study of a website to determine and correct any possible errors found or implement the necessary improvements so that the website grows and increases its visibility.

Web consulting
Typically, a website consultancy is carried out because the website is not getting the expected user traffic or has suffered a drop in the number of visitors. But it is also useful to carry out a consultancy before the project is published. Carrying out this preliminary study guarantees a good start and avoids problems in the future due to basic errors that will be more difficult to correct.

Internet users mainly use the network to search for information about products or commercial real estate email list services through search engines, mainly Google. Secondly, they use social networks, check emails, make online purchases and read news.

A Web Consultancy consists of offering strategic and operational support to companies so that they can make the most of these new online spaces.

In consultancies, a group of experts perform a complete analysis of your website to determine which points can be improved or which aspects can be enhanced to improve positioning and transactional traffic.

Purpose of a web consultancy
The main purpose of carrying out a web consultancy is none other than to improve the page to climb positions in search engines and thus attract more clients. Designing a nice website does not mean that the expected objectives will be achieved. For this, an expert web consultant is necessary. A person who helps shape the project and establishes a digital marketing strategy in accordance with the current demands of search engines and users.

A website consultancy is a job that continues over time. When a first improvement is made and positive results begin to be seen, it is time to set new objectives. Let's say, for example, that a company needs an online consultancy for its website to achieve its main objective, which is to increase the number of visits by X%, and it achieves this after analysing and improving its website.

Once this objective has been achieved, another could be to increase the interested traffic that ends up in conversion. This way of continuing to grow, improving your positioning or increasing visits and conversions, is the goal of our consultants and analysts; to help you climb each step or take you to each goal you set for yourself.

Web Consulting Steps
Every web consultant follows the following steps:

Definition of objectives
Before carrying out any analysis, you need to know what objectives you want to achieve. In most cases, the main objective will be to increase daily visits in order to increase the company's profits. This is the final objective, the goal, but to achieve it, you have to take small steps prior to the project as required: improve the user experience on mobile devices, build customer loyalty, increase the number of times the contact form is filled out...

Web analysis
The website is analysed in its entirety, including its code, visual appearance and URL structure, among many other aspects to be analysed. In this way, we identify the main errors that must be addressed as soon as possible and the improvements that can be made later. With the web analysis, we will determine an action plan in order of priority for those elements that our web consultant will determine. The next step is to suggest a campaign of improvements aimed at the SEO of the website.

Page Optimization
This is the most important part of website consulting, when the comprehensive campaign of changes and improvements necessary to solve the problems that have led to the need for this consultancy is launched and to position it in search engines (using advanced SEO techniques).

Analytics and Reporting
To know if the measures adopted and implemented are working as expected, it is essential to measure the data that the website will obtain from the online consultancy. Every month, the client will receive a detailed report on the evolution of their website with information and comments that are sufficiently clear for them to assess the actions taken and the results obtained.