Find out now the 7 benefits of Smarketing!
Posted: Thu Jan 23, 2025 5:31 am
One of the great benefits of Smarketing is directly related to the increased efficiency in lead generation. This is because both teams will be pursuing the same goal: obtaining qualified leads .
But did you know that, according to the Sales Panorama, 69% of survey respondents say that the main objective for this year is to increase the quality of Leads generated by Marketing?
This is a problem that can be solved with SLA and Smarketing . For example, with this integration it is possible to establish that the marketing mission is to pass on to sales only leads with certain characteristics (according to your Ideal Customer Profile - ICP ). From this, the sales department will be responsible for returning satisfied customers to marketing.
Thus, marketing actions will be strategically focused on developing and attracting leads that are consistent with commercial objectives, thus facilitating the closing of the deal.
2 Improved lead conversion
Improved lead conversionAs we saw earlier, qualifying leads is one of the benefits of Smarketing. However, there is an important advantage that is the result of the previous advantage: improved conversion rates.
The math is simple! With Smarketing, it is possible to luxembourg whatsapp data identify and establish the criteria that define the qualification of the lead. This way, salespeople will have a better chance of converting the opportunity into an actual sale.
In other words, with alignment between teams , the sales team can begin to learn a little more about consumer behavior and profile. This way, the sales team recognizes the doubts and needs of leads, which makes it easier to improve service processes.
This way, converting leads into real prospects and, in the future, into customers becomes a more efficient and assertive procedure. It is worth noting that this partnership also contributes to customer loyalty with a focus on new sales.
3 Greater efficiency in resource allocation
Another great benefit of Smarketing is resource allocation. After all, with an agreement established between sectors, it will be easier to organize the demands of each one.
Consequently, both parties will know the requirements of each team to ensure the best results. This will also avoid possible rivalries regarding the distribution of investments .
With clear communication and information sharing , teams will have the resources they need to execute strategies and actions, also avoiding potential impasses.
But did you know that, according to the Sales Panorama, 69% of survey respondents say that the main objective for this year is to increase the quality of Leads generated by Marketing?
This is a problem that can be solved with SLA and Smarketing . For example, with this integration it is possible to establish that the marketing mission is to pass on to sales only leads with certain characteristics (according to your Ideal Customer Profile - ICP ). From this, the sales department will be responsible for returning satisfied customers to marketing.
Thus, marketing actions will be strategically focused on developing and attracting leads that are consistent with commercial objectives, thus facilitating the closing of the deal.
2 Improved lead conversion
Improved lead conversionAs we saw earlier, qualifying leads is one of the benefits of Smarketing. However, there is an important advantage that is the result of the previous advantage: improved conversion rates.
The math is simple! With Smarketing, it is possible to luxembourg whatsapp data identify and establish the criteria that define the qualification of the lead. This way, salespeople will have a better chance of converting the opportunity into an actual sale.
In other words, with alignment between teams , the sales team can begin to learn a little more about consumer behavior and profile. This way, the sales team recognizes the doubts and needs of leads, which makes it easier to improve service processes.
This way, converting leads into real prospects and, in the future, into customers becomes a more efficient and assertive procedure. It is worth noting that this partnership also contributes to customer loyalty with a focus on new sales.
3 Greater efficiency in resource allocation
Another great benefit of Smarketing is resource allocation. After all, with an agreement established between sectors, it will be easier to organize the demands of each one.
Consequently, both parties will know the requirements of each team to ensure the best results. This will also avoid possible rivalries regarding the distribution of investments .
With clear communication and information sharing , teams will have the resources they need to execute strategies and actions, also avoiding potential impasses.