For small and medium businesses, guerrilla marketing

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Collaborate with local events. Sponsoring or participating in small events can give your brand significant visibility. Organizing mini-events at larger public events or even participating in street festivals can help you get your name out there without having to spend a lot of money on advertising.
Partnerships with local businesses. Collaborating with other businesses in your area or city can help you expand your audience. Collaborations can include cross-selling, joint promotions, or even creating joint promotional materials. For example, a clothing store might offer discounts on products when you present a receipt from a nearby cafe.

2. Viral Marketing: How to Create Viral Content
Viral content is one of the sms gateway taiwan most powerful guerrilla marketing tools because it helps spread the word about your brand quickly. However, to make your content go viral, there are a few key factors to consider:

Emotions. Content that evokes strong emotions (whether humor, surprise, or even sadness) has a much higher chance of going viral. Develop ideas that can touch your audience’s emotions.
Ease of distribution. Content should be easy to share on social media and other platforms. For example, if you create a video, make sure it is formatted in a way that is easy to publish on Instagram or TikTok.

Relevance: Viral content often relies on trends, events, or discussions that are relevant at the moment. Use current news or popular topics to attract attention to your product or service.
An example is Dove, which launched a campaign a few years ago featuring videos of women's natural beauty. The content went viral and significantly strengthened the brand.
3. Using alternative advertising channels