How to position my website?
Posted: Thu Jan 23, 2025 5:40 am
Once you have created a website that can really promote your business or company and that appears on Google , the most immediate concern that will arise will be how to position your website among the top results in the most popular search engines, such as Google.
To achieve this you will not necessarily need to invest large sums of money , in fact, it is possible to do so without investing money in advertising; although you will need to have SEO knowledge or hire an SEO agency instead.
You have probably heard and read the term SEO countless times and not known what it is: an SEO specialist is someone who has the knowledge and tools necessary to position a website .
Within the work of SEOs there are various methods - even black hat methods - to achieve positioning, although, of course, fraudulent ones can sooner or later lead to sanctions for your website. The most common is to work on the positioning of your website with White Hat techniques, or at least, Grey Hat, given that sometimes it is very difficult to comply 100% with Google's guidelines.
Below, you will find some of the most useful tricks to solve the question of how to position my website.
11 tricks to position your website on Google
As you learn the most basic tricks to achieve positioning in a search engine like Google, you will come to the conclusion that a good way to do it will be to rely on the good content that you can share on your website, responding to the Search Intent or Search Intention of the user. Thanks to these tricks, your page will be able to climb positions in the search rankings (SERPs), and will also maintain sustained growth over time.
Order your website to be indexed and crawled in Search Control
The main thing will be to create an account in Search Control , in case you do not have one yet, this will be useful to access an infinite number of tools that Search Control offers to enhance your website in many aspects.
Then, among those many tools, you will need to use one called “fetch as Google.” This tool was created specifically to simulate the way Google crawls and analyzes a web page, so that it can find possible indexing errors.
Another interesting tool within Search Console is the 'Request Indexing' option to ask Google to crawl and check a page on your website. It is advisable to do this whenever you publish new content or when one of your existing pages changes its content substantially.
Create a sitemap and send it to Google
If your website doesn't yet appear in Google search results, you can use a sitemap to increase the chances of Google finding it.
To create a sitemap, the first thing you need to do is edit a text file where the URLs appear per line . To do this, you can use the most popular sitemap generators such as XML-Sitemaps or Google XML Sitemaps. However, if you already use a plugin such as Yoast SEO or Rank Math, you won't need to, since they are created automatically. Once you've completed this first step, you'll just need to upload the file to the root directory of your website.
The last step is to submit the sitemap through Google Search Control so that Google can process it periodically and know all the URLs submitted in it.
Do keyword research before writing the texts
Keyword research is a process by which an assessment is made of the words and terms that may be relevant to the search. The keywords chosen from a preliminary list of keywords should be those by which you want your website to be found.
To create this first list of keywords, you will need to categorize, organize and determine the priority of each one. Next, it is recommended to use keyword research tools such as Google Trends, the Google Ads Keyword Planner, Keywords Everywhere, Keywords Surfer, etc.
Create content that provides value on all pages
It sounds like a cliché but it is the truth: you must provide new, original content that adds value to the user . Google's mission is to deliver the most accurate and valuable information to its users and if you create that valuable information, you will be able to know how to position your website.
After this, don't forget to enhance the user experience within your website . You can do this by offering good navigation optimization, taking care of the design, taking care of the website's loading speed, internal interlinking, implementing AMP, etc.
Likewise, it is very important that you carry out strategies that serve to inspire outlook email database confidence in your audience on your website, although we will talk about this in depth in another post.
Choose a correct heading architecture (H1, H2, H3)
To create a good header architecture, you need to know the usefulness and the correct way to distribute them, that is, you need to know the role that an H1, H2 and H3 header plays.
In a special text for your website, but each one has its own characteristics. For example, there should only be one H1 , since this is the summary and main title of the entire text. Recently Google has announced that it does not care if there are two H1s, although the correct thing would be to have only one, so take care of this aspect.
H2 headings , on the other hand, are title tags that are less important than the main title. They are supposed to be a kind of subtitle or subtopic of the H1 and can be as many as you want in the text (as long as they are not duplicate titles). And finally, the H3 tags, which are subsections of the H2 titles and have the same rules.
Titles, Metadescriptions and URLs
On-page optimizations are those that must be applied to all web pages so that Google understands them correctly. They affect multiple factors, some of the most important being URLs, Titles or Meta Descriptions.
As a general rule, keep in mind that URLs must be well optimized. To do so, they must be readable and contain the main keyword you want to target.
The Title is a tag that represents a small part of the HTML code needed for each page. This tag is one of the most important, because apart from helping Google understand what your page is about, it is generally the title that will be displayed in search results.
The Title tag can be optimized without exceeding 65 characters, including the keyword at the beginning of the title, showing your brand, attractively describing the content of the page, etc.
On the other hand, the Metadescription , although it does not directly influence positioning, is important because it can boost the CTR . By improving this factor, your website will climb positions in the search results and you will undoubtedly receive more visits to your website, which is ultimately the goal of any SEO strategy.
In addition to these, there are other more technical ones such as canonical tags and other more basic ones such as having an adequate text length, internal links, etc.
Update your content regularly
This tip is undoubtedly one of the most useful, because as you know, Google bots are especially attracted to those web pages that periodically update their content.
This is a maintenance task that you should carry out regularly because, in addition, the image of your website will depend on it. Keep in mind that if it is displayed in a neglected state and with very old content, most users will discard it almost immediately.
Likewise, it is of utmost importance to manage outdated content , either by deleting it or modifying it to update it and take advantage of it. Remember that the most efficient way to gain better positioning is by offering interesting content to your users, and obviously outdated content is not attractive to most people.
Solve the user's search
A good SEO positioning strategy must be based on the conviction that the most important thing to facilitate the search for the user is not what they are looking for, but the expectations they have about what they are going to get.
For this reason, your website optimization should focus on the search intentions of users, that way you will make the content of your website match what they want to find. Adding value, don't forget it.
Implement Schema markup and FAQs
Another good way to take advantage of the resources that Google offers to all websites. Schema markup is a special code that helps Google understand the different pages and functions of a website . Using it correctly is an important opportunity to appear on the first page in the SERPs. The problem with structured data markup or schema is that it is difficult to implement if you do not have the necessary knowledge.
Likewise, using frequently asked questions or FAQs with schema markup can help your users quickly resolve their search intentions and find what they are looking for. In addition, if with a FAQ section with schema you manage to appear positioned in the enriched section of Google's frequently asked questions, you will gain a lot of visibility.
To achieve this you will not necessarily need to invest large sums of money , in fact, it is possible to do so without investing money in advertising; although you will need to have SEO knowledge or hire an SEO agency instead.
You have probably heard and read the term SEO countless times and not known what it is: an SEO specialist is someone who has the knowledge and tools necessary to position a website .
Within the work of SEOs there are various methods - even black hat methods - to achieve positioning, although, of course, fraudulent ones can sooner or later lead to sanctions for your website. The most common is to work on the positioning of your website with White Hat techniques, or at least, Grey Hat, given that sometimes it is very difficult to comply 100% with Google's guidelines.
Below, you will find some of the most useful tricks to solve the question of how to position my website.
11 tricks to position your website on Google
As you learn the most basic tricks to achieve positioning in a search engine like Google, you will come to the conclusion that a good way to do it will be to rely on the good content that you can share on your website, responding to the Search Intent or Search Intention of the user. Thanks to these tricks, your page will be able to climb positions in the search rankings (SERPs), and will also maintain sustained growth over time.
Order your website to be indexed and crawled in Search Control
The main thing will be to create an account in Search Control , in case you do not have one yet, this will be useful to access an infinite number of tools that Search Control offers to enhance your website in many aspects.
Then, among those many tools, you will need to use one called “fetch as Google.” This tool was created specifically to simulate the way Google crawls and analyzes a web page, so that it can find possible indexing errors.
Another interesting tool within Search Console is the 'Request Indexing' option to ask Google to crawl and check a page on your website. It is advisable to do this whenever you publish new content or when one of your existing pages changes its content substantially.
Create a sitemap and send it to Google
If your website doesn't yet appear in Google search results, you can use a sitemap to increase the chances of Google finding it.
To create a sitemap, the first thing you need to do is edit a text file where the URLs appear per line . To do this, you can use the most popular sitemap generators such as XML-Sitemaps or Google XML Sitemaps. However, if you already use a plugin such as Yoast SEO or Rank Math, you won't need to, since they are created automatically. Once you've completed this first step, you'll just need to upload the file to the root directory of your website.
The last step is to submit the sitemap through Google Search Control so that Google can process it periodically and know all the URLs submitted in it.
Do keyword research before writing the texts
Keyword research is a process by which an assessment is made of the words and terms that may be relevant to the search. The keywords chosen from a preliminary list of keywords should be those by which you want your website to be found.
To create this first list of keywords, you will need to categorize, organize and determine the priority of each one. Next, it is recommended to use keyword research tools such as Google Trends, the Google Ads Keyword Planner, Keywords Everywhere, Keywords Surfer, etc.
Create content that provides value on all pages
It sounds like a cliché but it is the truth: you must provide new, original content that adds value to the user . Google's mission is to deliver the most accurate and valuable information to its users and if you create that valuable information, you will be able to know how to position your website.
After this, don't forget to enhance the user experience within your website . You can do this by offering good navigation optimization, taking care of the design, taking care of the website's loading speed, internal interlinking, implementing AMP, etc.
Likewise, it is very important that you carry out strategies that serve to inspire outlook email database confidence in your audience on your website, although we will talk about this in depth in another post.
Choose a correct heading architecture (H1, H2, H3)
To create a good header architecture, you need to know the usefulness and the correct way to distribute them, that is, you need to know the role that an H1, H2 and H3 header plays.
In a special text for your website, but each one has its own characteristics. For example, there should only be one H1 , since this is the summary and main title of the entire text. Recently Google has announced that it does not care if there are two H1s, although the correct thing would be to have only one, so take care of this aspect.
H2 headings , on the other hand, are title tags that are less important than the main title. They are supposed to be a kind of subtitle or subtopic of the H1 and can be as many as you want in the text (as long as they are not duplicate titles). And finally, the H3 tags, which are subsections of the H2 titles and have the same rules.
Titles, Metadescriptions and URLs
On-page optimizations are those that must be applied to all web pages so that Google understands them correctly. They affect multiple factors, some of the most important being URLs, Titles or Meta Descriptions.
As a general rule, keep in mind that URLs must be well optimized. To do so, they must be readable and contain the main keyword you want to target.
The Title is a tag that represents a small part of the HTML code needed for each page. This tag is one of the most important, because apart from helping Google understand what your page is about, it is generally the title that will be displayed in search results.
The Title tag can be optimized without exceeding 65 characters, including the keyword at the beginning of the title, showing your brand, attractively describing the content of the page, etc.
On the other hand, the Metadescription , although it does not directly influence positioning, is important because it can boost the CTR . By improving this factor, your website will climb positions in the search results and you will undoubtedly receive more visits to your website, which is ultimately the goal of any SEO strategy.
In addition to these, there are other more technical ones such as canonical tags and other more basic ones such as having an adequate text length, internal links, etc.
Update your content regularly
This tip is undoubtedly one of the most useful, because as you know, Google bots are especially attracted to those web pages that periodically update their content.
This is a maintenance task that you should carry out regularly because, in addition, the image of your website will depend on it. Keep in mind that if it is displayed in a neglected state and with very old content, most users will discard it almost immediately.
Likewise, it is of utmost importance to manage outdated content , either by deleting it or modifying it to update it and take advantage of it. Remember that the most efficient way to gain better positioning is by offering interesting content to your users, and obviously outdated content is not attractive to most people.
Solve the user's search
A good SEO positioning strategy must be based on the conviction that the most important thing to facilitate the search for the user is not what they are looking for, but the expectations they have about what they are going to get.
For this reason, your website optimization should focus on the search intentions of users, that way you will make the content of your website match what they want to find. Adding value, don't forget it.
Implement Schema markup and FAQs
Another good way to take advantage of the resources that Google offers to all websites. Schema markup is a special code that helps Google understand the different pages and functions of a website . Using it correctly is an important opportunity to appear on the first page in the SERPs. The problem with structured data markup or schema is that it is difficult to implement if you do not have the necessary knowledge.
Likewise, using frequently asked questions or FAQs with schema markup can help your users quickly resolve their search intentions and find what they are looking for. In addition, if with a FAQ section with schema you manage to appear positioned in the enriched section of Google's frequently asked questions, you will gain a lot of visibility.