How to improve web conversion rate?
Posted: Thu Jan 23, 2025 5:51 am
As with most digital marketing strategies, the effort to improve the conversion rates of a company website is an ongoing task . Don't expect miracles or immediate results. You'll start to reap the rewards over time.
If you want to improve the performance of your website, as a starting point, stick with these 12 steps :
Make sure your analytics tools are set up properly and collect information about how users interact with your website: visits, current conversion rates, best (and worst) performing pages, form analysis, heat maps, surveys… Anything that helps you collect information and integrate it with your CRM will help you plan your strategy. As a chief vp compliance email list general rule, measurement is always better than intuition.
Create a plan of action and avoid improvisation . It is important that you understand the path that a user who enters your website for the first time should follow to become a client. Some of the questions you should ask yourself:
A/B tests to improve your website's performance . Establish different hypotheses (usability, design, colors, texts, calls to action, forms, use of smart content, loading speed, etc.) and measure the impact of each of the changes you make.
Use good practices on your landing pages : explain clearly what you offer, don't use too much jargon (unless it's the way your customers speak), include audiovisual elements, adjust the level of demand on the forms to the value of the offer, do away with anything that could distract from the objective of your landing pages and avoid unnecessary intermediate steps in the conversion process.
Website's usability and objectives over design and visual appearance . Don't overload your website, control the use of pop-ups (don't overwhelm your visitors with too many pop-ups as soon as they enter your website) and eliminate unnecessary distractions to make the purchase or conversion process as easy as possible.
If you want to improve the performance of your website, as a starting point, stick with these 12 steps :
Make sure your analytics tools are set up properly and collect information about how users interact with your website: visits, current conversion rates, best (and worst) performing pages, form analysis, heat maps, surveys… Anything that helps you collect information and integrate it with your CRM will help you plan your strategy. As a chief vp compliance email list general rule, measurement is always better than intuition.
Create a plan of action and avoid improvisation . It is important that you understand the path that a user who enters your website for the first time should follow to become a client. Some of the questions you should ask yourself:
A/B tests to improve your website's performance . Establish different hypotheses (usability, design, colors, texts, calls to action, forms, use of smart content, loading speed, etc.) and measure the impact of each of the changes you make.
Use good practices on your landing pages : explain clearly what you offer, don't use too much jargon (unless it's the way your customers speak), include audiovisual elements, adjust the level of demand on the forms to the value of the offer, do away with anything that could distract from the objective of your landing pages and avoid unnecessary intermediate steps in the conversion process.
Website's usability and objectives over design and visual appearance . Don't overload your website, control the use of pop-ups (don't overwhelm your visitors with too many pop-ups as soon as they enter your website) and eliminate unnecessary distractions to make the purchase or conversion process as easy as possible.