What is the Google Algorithm?
Posted: Thu Jan 23, 2025 5:52 am
Google's algorithm is a series of systematic calculations that the search engine uses to determine the relevance of a website in the SERPs (Google Search Results Pages) for a given search. In other words, these are the criteria that Google uses to determine the ranking of a website in search results.
The more closely a website adheres to the quality requirements of colombia phone number list algorithm, the more likely it is to appear among the top search results, and therefore, to obtain more traffic and a greater number of potential customers.
What is the Google algorithm for?
The ultimate mission of the algorithm is to facilitate access to quality information, that is, to help people find what they are looking for in the simplest way possible. As millions of websites are competing for digital traffic, it is necessary to categorize them by their relevance according to the user's needs.
The criteria that determine this relevance have been changing and evolving since 1999, when Page Rank was patented, and have gone from being quite crude to being so sophisticated that they can now be considered one of the most advanced artificial intelligences.
What are algorithm updates?
Updates are changes and improvements that Google makes over time, to improve the criteria that determine the relevance of a site and, in addition, to avoid the so-called Black Hat SEO (SEO techniques that violate the policies and conditions of use of the search engine).
For example, before the Panda algorithm update, it was possible to position a website by resorting to keyword stuffing , that is, saturating the content of a website with hundreds or thousands of keywords (with the aim of having the website rank for all those searches).
On the other hand, before the Penguin update, website owners could easily benefit from buying links on other sites, in order to "trick" the algorithms and rank better. The greater the number of links received (or mentions on other websites), the more recognized and authoritative the algorithms understand that our website has.
The Hummingbird update allowed Google to make more natural and efficient interpretations of the intention behind each search, which forces website owners to create better quality content.
Pigeon, for its part, increases the quality and safety of local searches. And finally, we can mention Google Owl, which is an algorithm designed to identify subtleties that indicate that content is of poor quality, plagiarized, offensive, contains fake information or news, etc.
The more closely a website adheres to the quality requirements of colombia phone number list algorithm, the more likely it is to appear among the top search results, and therefore, to obtain more traffic and a greater number of potential customers.
What is the Google algorithm for?
The ultimate mission of the algorithm is to facilitate access to quality information, that is, to help people find what they are looking for in the simplest way possible. As millions of websites are competing for digital traffic, it is necessary to categorize them by their relevance according to the user's needs.
The criteria that determine this relevance have been changing and evolving since 1999, when Page Rank was patented, and have gone from being quite crude to being so sophisticated that they can now be considered one of the most advanced artificial intelligences.
What are algorithm updates?
Updates are changes and improvements that Google makes over time, to improve the criteria that determine the relevance of a site and, in addition, to avoid the so-called Black Hat SEO (SEO techniques that violate the policies and conditions of use of the search engine).
For example, before the Panda algorithm update, it was possible to position a website by resorting to keyword stuffing , that is, saturating the content of a website with hundreds or thousands of keywords (with the aim of having the website rank for all those searches).
On the other hand, before the Penguin update, website owners could easily benefit from buying links on other sites, in order to "trick" the algorithms and rank better. The greater the number of links received (or mentions on other websites), the more recognized and authoritative the algorithms understand that our website has.
The Hummingbird update allowed Google to make more natural and efficient interpretations of the intention behind each search, which forces website owners to create better quality content.
Pigeon, for its part, increases the quality and safety of local searches. And finally, we can mention Google Owl, which is an algorithm designed to identify subtleties that indicate that content is of poor quality, plagiarized, offensive, contains fake information or news, etc.