Establish a content plan for your shopping center blog
Posted: Thu Jan 23, 2025 6:19 am
Just as any campaign carried out in a shopping centre has a strategy to follow at a creative and communicative level before its launch, the blog must also follow a content plan, aimed at achieving realistic objectives that are integrated into your marketing plan.
So, before we jump into content creation itself, it is crucial to integrate a good content marketing strategy that supports all the activity carried out in the shopping centre. How can this be chief vp sales marketing officers email list achieved? With good prior planning. Starting to create content randomly and without a prior plan is like jumping into a pool with your eyes closed. You can either come out triumphant or crash into the bottom. Have you checked if there was water? With simple prior content planning, we will avoid a possible visit to the hospital and we will come out triumphant from the process.
Below, we explain 5 simple aspects to take into account before launching into the creation of your blog:
1. SWOT analysis
We know what it is, we have all studied it in business schools, but when it comes to putting it into practice, the process becomes a bit more difficult. To know where we stand in relation to the rest of the players, it is necessary to take a look at your direct competition : What are they publishing? What tone do they use? What content is most repeated? In short, it is not about carrying out a dense and extensive analysis, but about discovering what works for the rest of the competition to find out if it also applies to our case.
So, before we jump into content creation itself, it is crucial to integrate a good content marketing strategy that supports all the activity carried out in the shopping centre. How can this be chief vp sales marketing officers email list achieved? With good prior planning. Starting to create content randomly and without a prior plan is like jumping into a pool with your eyes closed. You can either come out triumphant or crash into the bottom. Have you checked if there was water? With simple prior content planning, we will avoid a possible visit to the hospital and we will come out triumphant from the process.
Below, we explain 5 simple aspects to take into account before launching into the creation of your blog:
1. SWOT analysis
We know what it is, we have all studied it in business schools, but when it comes to putting it into practice, the process becomes a bit more difficult. To know where we stand in relation to the rest of the players, it is necessary to take a look at your direct competition : What are they publishing? What tone do they use? What content is most repeated? In short, it is not about carrying out a dense and extensive analysis, but about discovering what works for the rest of the competition to find out if it also applies to our case.