Let's see their differences:
Marketing funnel : analyzes the market potential, through a potential customer who discovers the brand, service or product. Its mission is to attract them and then take them through the awareness stage, to the consideration and decision stage .
Sales funnel : This begins where the marketing funnel ends. Here, the sales team carries out a series of coordinated and specific actions with the best qualified customers, whether it is a more generic or specific interest at some point in our proposal.
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3 Types of Sales Funnel
In this section we will analyze the different types of sales funnels, with kuwait whatsapp resource examples, so that you can better understand which would be the appropriate funnel for your company.
Minimum Viable or Breakpoint Sales Funnels
An important funnel for any business is the Minimum Viable or Breakpoint sales funnel. It will allow you to take that lead you just generated one step further: becoming a customer.
The mission of this funnel is to offer the potential customer an exclusive offer for a limited time right after downloading the lead magnet.
For this funnel to work, you must create an irresistible offer or service at a price that allows you to generate a minimum profit. This will speed up the first purchase and generate the possibility of future purchases.
Example:
GROUP This global e-commerce market has succeeded by capturing leads through its content, promotions and pop-ups on its website, which has allowed it to increase its conversions.
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Through its ads and messages, it makes clear its value proposition and how the user can find what they are looking for.
Sales funnels to increase the average ticket
A common mistake many businesses make is to have an efficient sales funnel that ends when the sale has been made. And that's where the mistake lies! Selling to a customer is much easier and cheaper than selling to a stranger.
And for that we have the Lifetime Value funnels for up selling and cross selling.
The upselling funnel allows you to offer a product or service at a higher monetary level. These work to sell to your current client again, the most common example is e-commerce.
The cross-selling funnel allows you to give the customer a complementary product to the one they have purchased.
Example:
EBAYThe US e-commerce company uses this type of funnel to show sales alternatives and thus maximize its profits . If a cell phone is on sale, it will also offer you the sale of headphones and the charger.
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Sales funnel for launch
This type of funnel is designed to promote a product or service. It is defined by its start and end date, so it is essential to have a calendar for each action to be carried out in the funnel phases.
Example:
LINIO The leading shopping platform in LATAM is a clear example of a launch funnel . Its campaigns during the Black Friday season have stood out, as it offers its audience limited-time offers.
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On the other hand, the graphic line used by the brand is very striking, giving prominence to its star products.
With these strategies, you will be able to increase your customers' average ticket, that is, apply techniques that help increase the user's purchase volume.