According to the parameters of the United Nations Environment Program, Brazil currently has 57.8 million consumers. In other words, people with purchasing power of around R$20,000 per year. This corresponds to 33% of the population - and, even so, we are the seventh largest consumer public in the world.
On the other hand, a study by PayPal and BigDataCorp shows that in 2021 there were already 1.59 million websites . The number is equivalent to 6% of Brazilian retail - which is not small.
Add to that NordVPN 's January 2022 survey on Brazilians' digital habits. That's more than 91 hours online per week, the equivalent of 197 days per year. That's a lot of time for consumers to spend online in pursuit of their desires!
That's where the inbound marketing agency comes in, creating strategies that make these consumers feel so attracted and identified with your brand that they not only show interest, but create a relationship of trust with your business.
Therefore, when hiring an inbound marketing agency, this relationship is created in a professional manner, guiding your audience through the sales funnel and preparing them for decision-making.
Content that impacts and adds value to your brand
Well, it's obvious that not everyone is a potential customer qatar whatsapp data for you, whether your business is B2C or B2B . So there's no point in simply throwing your product or service online and waiting for it to happen. Especially not among this huge number of websites.
You need to know the market very well and segment your actions to obtain significant results. The inbound marketing agency will precisely see where your company fits in, who your potential customers are, what their pain points are and the main ways to make them reach your company.
To achieve this, you need to create a set of customized and integrated strategies to impact your audience’s needs and goals. All actions are designed to generate value for your customers through very well-targeted content. This way, you can’t miss the target.